What Grubtech’s New Funding Means For The Future of Cloud Kitchens

Published on March 23, 2021

Grubtech is a Dubai-based food tech company. They specialize in providing cloud-based kitchen technology to restaurateurs. Grubtech recently acquired $3.4 million in pre-series A funding from a series of diverse investors.

As a result, Grubtech has plans to expand their brand, by “Accelerat[ing] product development and capitaliz[ing] on increased demand from MENA, Europe, and the Americas.”

So what does this mean for current and future restaurateurs? And customers?

The Future of Food Tech is Cloud-Based

Grubtech offers potential clients a suite of cloud-based kitchen solutions.

What exactly is a cloud-based kitchen? According to a Harvard Business School report, cloud kitchens are defined like this.

“Cloud kitchens are commercial facilities purpose-built to produce food specifically for delivery. They do not have brick-and-mortar dine-in areas and consist of shared kitchen space with culinary staff preparing meals that are then delivered to customers at home or at work, typically through online delivery companies such as Uber Eats, Postmates, Grubhub, and DoorDash.”

The COVID-19 pandemic hit multiple industries in devastating ways. Small businesses, particularly small food businesses continue to struggle from lock-downs and restrictions. Small restaurants rely on customers coming in to purchase food. Some restaurants were able to sustain curbside and delivery options. However, many businesses were forced to shut their doors permanently.

Is dining-in no longer financially viable?

Grubtech’s suite of cloud kitchens presents solutions for clients working to make ends meet.

The Benefits of Cloud-Based Kitchens

“Micro cloud kitchens are the ideal way for restaurant owners to maximize revenue using sources they already have by adding delivery-only virtual brands to their existing brick and mortar restaurants. For example, if you are running a burger joint, you could easily leverage the same ingredients and know-how to create a sandwich brand targeting a different customer segment… Taking this step adds a new revenue stream to your restaurant while allowing you to test new cuisines or ideas with minimal risk.”

The main goal is to optimize operations. Potential clients can access the following.

  1. Clients can centrally manage multiple menus. They can also make quick, one-click changes.
  2. Grubtech makes it simple to view all sales and operations data in real-time. This is done through dashboards and detailed reports. The company also timestamps critical activities.
  3. Clients can also utilize food aggregator integrations, and third-party logistics integrations.
  4. A contactless dining app.

Potential clients can also book a demo on Grubtech’s website. The company says the benefits of their offers include a 10 times increase in menu management speed. Other benefits noted include a 25% reduction in cost per order. Finally, they tout that utilizing their program could potentially lead to a 20% decrease in time from a delivery order to the doorbell.

Some of the company’s current clientele includes Delivery Hero and Texas de Brazil. Others are Freshii, California Pizza Kitchen, Panda Express, and more.

There are other cloud kitchen companies on the market. CloudKitchens, Kitchen United, Zulu, and Nextbite are

With Grubtech securing additional funding, the future of food tech continues to grow increasingly digital and delivery-based. Will customers embrace the new possibilities?

Regardless, the bottom line is that restaurants have to make money to continue.

The future of food tech is now.

Katherine Stinson is an award-winning journalist and Staff Reporter at Grit Daily News, where she covers Texas and Southern states' startup and entrepreneurship news. Based in San Antonio, Texas, she also contributes to ScreenRant, Outlander TV News, and San Antonio Magazine.

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