Erik Huberman

Erik Huberman is a Columnist at Grit Daily. He is the founder and CEO of Hawke Media, the fastest growing marketing consultancy in the United States. As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales and business. Prior to Hawke, he founded, grew and sold two successful eCommerce companies. Huberman is the recipient of numerous honors and awards including Forbes “30Under30,” Inc. Magazine’s “Top 25 Marketing Influencers” and Best in Biz North America’s “Marketing Executive of the Year.”

Sports Illustrated Sale to Authentic Brands Proves Content is Still King

At the end of May, Sports Illustrated sold to Authentic Brands for a whopping $110 million. The sale doesn’t come as a big surprise and is another example of the continued importance of content. The Meredith Corporation has steadily sold off various titles that don’t fit with its other publications since acquiring Time, Inc. Most noteworthy, Meredith will continue to publish Sport Illustrated’s print magazine and manage its website for at least the next two years. What’s in it for Authentic...

The Harry’s Acquisition Marks a New Pace for Direct to Consumer Startups

Another direct-to-consumer (DTC) unicorn has sold, continuing a tradition of young disruptors being bought by the disrupted. Harry’s, the online, DTC men’s shaving company, started in 2013. It has since created a brand that’s gone beyond its products. The almost $1.4 billion sale to Edgewell Personal Care — the makers of Schick razors — is a testament to the success of the brand and how it harnessed its native digital capabilities. The trend of DTC startups being sold and acquired...

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