Erik Huberman

Erik Huberman is a Columnist at Grit Daily. He is the founder and CEO of Hawke Media, the fastest growing marketing consultancy in the United States. As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales and business. Prior to Hawke, he founded, grew and sold two successful eCommerce companies. Huberman is the recipient of numerous honors and awards including Forbes “30Under30,” Inc. Magazine’s “Top 25 Marketing Influencers” and Best in Biz North America’s “Marketing Executive of the Year.”

Is Your Marketing Budget Recession-Proof?

Will there be a recession in 2020? While we don’t know for certain, there are experts who warn it’s possible because of slowing economic growth trends abroad. If there is a recession, market leaders such as Nike and Apple will end up okay. But what if you’ve just started your business and you’re trying to make waves in your respective industry? During the last recession in 2008, a study done by the UK’s Institute of Practitioners in Advertising (IPA) found that cutting a marketing budget won’t...

If Weed Replaced Booze, It Wouldn’t Be All That Bad

Cannabis has been having its strongest year yet—every year for the past few years. With consumers spending $12.2 billion on cannabis in 2018, the cannabis market has become extremely profitable. Between people starting to discover the potential health benefits from cannabis and states beginning to legalize marijuana, there’s been a market created for cannabis-infused products: a variety of rubs and tinctures, vapes, gummies, chocolate bars, and cannabis-infused beverages.  In states where...

Sports Illustrated Sale to Authentic Brands Proves Content is Still King

At the end of May, Sports Illustrated sold to Authentic Brands for a whopping $110 million. The sale doesn’t come as a big surprise and is another example of the continued importance of content. The Meredith Corporation has steadily sold off various titles that don’t fit with its other publications since acquiring Time, Inc. Most noteworthy, Meredith will continue to publish Sport Illustrated’s print magazine and manage its website for at least the next two years. What’s in it for Authentic...

The Harry’s Acquisition Marks a New Pace for Direct to Consumer Startups

Another direct-to-consumer (DTC) unicorn has sold, continuing a tradition of young disruptors being bought by the disrupted. Harry’s, the online, DTC men’s shaving company, started in 2013. It has since created a brand that’s gone beyond its products. The almost $1.4 billion sale to Edgewell Personal Care — the makers of Schick razors — is a testament to the success of the brand and how it harnessed its native digital capabilities. The trend of DTC startups being sold and acquired...

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