Startup mythology is built around the twenty-something founder. Investor Paul Graham once put a number on it, saying, as Harvard Business Review later quoted him, that “the cutoff in investors’ heads is 32,” after which they “start to be a little skeptical.” The data says otherwise. A study by economists Pierre Azoulay, Benjamin Jones, J. […]
An invitation to “grab a drink” can settle a first-date plan before either person has said much about what they enjoy. For someone considering alcohol moderation, it raises a question that goes beyond choosing a venue: what role should drinking play in getting to know someone? María Camila Atehortúa, a clinical cognitive behavioral psychologist and […]
Engagement ring shopping comes loaded with assumptions before a couple even sets foot in a store: that a four-figure minimum is simply the cost of entry, that a lower price might signal lower quality, and that the price tag itself is part of what makes the gesture meaningful. A growing wave of direct-to-consumer jewelry brands […]
The supplement aisle is full of powders promising convenience, but the real question is what actually ends up in each scoop. For consumers comparing daily nutrition products, headline ingredients can tell only part of the story. Serving size, protein content, ingredient variety, added fillers and how easily a product fits into an existing routine can […]
Wellness has become a major line in household spending, reaching more than $500 billion a year in the United States according to McKinsey’s 2025 Future of Wellness report, growing 4% to 5% annually. As that spending grows, the people doing it are scrutinizing what they buy. That scrutiny reaches functional nutrition directly. Across the US, […]
For Kara Gomes, founder of Clinique MIKA, medical aesthetics has never been about changing the way someone looks. It is about helping people feel confident while still looking unmistakably like themselves. Over the past seven years, Gomes has transformed that philosophy into a growing Montreal medical aesthetics and wellness brand with two locations, an education […]
From hormone health to heart disease, women are fundamentally rethinking what proactive care looks like, seeking a more complete picture of their long-term health. Consider one woman in her 40s who successfully completed breast cancer treatment, only to enter menopause years earlier than expected as a side effect of therapy. For years, she searched for […]
A year at the top of TikTok Shop’s fragrance category just earned BellaVita Luxury the platform’s biggest honor: Fragrance Seller of the Year. BellaVita Luxury has held the top spot in fragrance sales on TikTok Shop in the US for a full year, and the platform has now made it official: the brand has been […]
A lash expert and creator of an original eyelash extension method talks about how attitudes toward personal appearance are changing in the age of social media trends. The global professional eyelash extension market continues to grow. According to 360iResearch, it will reach $1.59 billion in 2026 and could grow to $2.44 billion by 2032. As […]
A 52-year-old returning to dating after a long marriage does not need Tinder with larger type. She may be comfortable with technology, run a business, book international trips from her phone, and manage a complicated household calendar. What she probably does not want is to spend three evenings swiping through blank profiles belonging to people […]
