Pet Parents Are Spending More. Here’s How They’re Keeping Routine Care Affordable.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on October 15, 2026

Pets are family, and Americans are spending more than ever on their care. According to the American Pet Products Association (APPA), total U.S. pet industry spending reached $158 billion in 2025, with 95 million households owning at least one pet. That figure is projected to climb to $165 billion in 2026.

But those industry totals tell only part of the story. At the household level, pet-related expenses can vary considerably from month to month, something consumers can explore through PocketSmith’s Global Spending Map. With pet ownership bringing both essential expenses and plenty of optional extras, many families are looking for ways to keep costs manageable without cutting corners on care.

Pet Care Costs Can Add Up Quickly

Owning a pet comes with a long list of expenses. Beyond food and veterinary visits, there’s flea and tick prevention, dental care, grooming, and the occasional health issue that needs attention. Then there are the extras: treats, toys, specialty beds, seasonal outfits, and even pet strollers. While some purchases are purely optional, others are important for keeping pets healthy and comfortable.

Individually, these expenses may seem manageable. Over the course of a year, however, they can add up quickly, especially for households with multiple pets. Finding affordable options for recurring health essentials is one way to help keep costs under control.

Tevra Brands’ TevraPet and Vetality’s pet products focus on making everyday pet health products more accessible. They offer a range of products for dogs and cats, including flea and tick prevention, dental care, ear care, and digestive support, with an emphasis on providing quality care at a more affordable price.

Flea and Tick Prevention

Flea and tick prevention is one of those recurring expenses that pet parents need to plan for. TevraPet’s Activate II Flea & Tick Prevention uses the same active ingredients as certain leading treatments, and the company says it costs up to 40% less than comparable name-brand options.

For households with more than one pet, those savings can make a meaningful difference over time, particularly when prevention is part of a year-round care routine.

Dental Care That Doesn’t Need a Toothbrush

Dental care is another area where good intentions don’t always translate into consistent habits. Daily brushing can be difficult, especially with dogs that resist having their teeth cleaned, while professional dental cleanings can be a significant expense.

Vetality’s Twist + Lick Dental Gel for Dogs takes a different approach to at-home oral care. Instead of relying on brushing or traditional dental chews, the gel allows dogs to lick the product, coating their teeth and gums with a formula designed to provide extended contact.

The idea is to make regular dental care easier for pet parents to maintain, particularly those who struggle with traditional methods. While it doesn’t replace professional dental care, it offers another option for supporting oral hygiene at home.

Ear Care and Stomach Troubles

Not every pet health issue requires an immediate trip to the vet, although knowing when professional care is necessary remains important. For some common concerns, having the right products at home can make routine care more convenient.

Vetality’s Medicated Otic Drops are an over-the-counter ear care product for dogs designed to help address common ear health concerns. Having an appropriate ear care product available can be useful for pet parents managing their dog’s regular hygiene needs.

Digestive upset is another issue that can catch owners off guard. Stop The Runs from Vetaility is a chewable product designed to help manage occasional loose stools in dogs. Available in a 6-count package, with a new 12-count option, it gives pet parents a convenient product to keep in their pet-care cabinet for occasional digestive troubles.

Of course, at-home products have their limits. Persistent or severe symptoms, including vomiting, bloody stools, or unusual lethargy, require veterinary attention.

Why Value Matters in Routine Pet Care

For pet parents, affordability isn’t necessarily about buying the cheapest product on the shelf. It’s about finding options that meet their pets’ needs without making routine care unnecessarily expensive.

That’s particularly important for products purchased repeatedly throughout the year. Savings on flea and tick prevention, dental care, and other essentials can help households manage the ongoing costs of pet ownership while staying consistent with preventative care.

Tevra Brands’ approach reflects a broader opportunity in the pet industry: providing accessible health products that make regular care easier to maintain. As consumers become more selective about where they spend, convenience, quality, and affordability are all part of the purchasing decision.

Keeping Pet Care Affordable Without Cutting Corners

With pet industry spending expected to continue growing, managing the cost of ownership will remain an important consideration for households.

That doesn’t mean giving up the occasional toy, special treat, or other indulgence. It means being more intentional about where the money goes. Setting aside a budget for recurring expenses, keeping appropriate care essentials on hand, comparing products, and staying consistent with preventative care can help reduce unnecessary spending.

Pet parents may never stop spoiling their animals, but when it comes to everyday health essentials, paying more shouldn’t automatically be the price of providing good care.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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