Vevo Reveals Top 10 Artists and Music Videos of the Decade

Published on October 21, 2019

With only a few months left in the 2010s, Vevo just dropped the decade’s top performing artists and music videos. The company is coming up on their 10-year anniversary, so it was only appropriate to reflect on their growing success by providing some statistics.

Vevo is the world’s largest music video provider, according to their website. They average over 800 million daily views, and that number is only growing.

Top 10 U.S. Artists of the Decade

To no one’s surprise, Taylor Swift is the decades top performing artist, according to Entertainment Weekly. She’s released five albums over the past 10 years and continues to break records in the music industry. Her recent music video for “ME!” broke the Vevo record for most views in 24 hours at 65.2 million. This beat out Ariana Grande’s “Thank U, Next” music video by almost 10 million views, according to Forbes.

Eminem and Justin Bieber come in at numbers two and three on the list, while Chris Brown is number four. Five very powerful women in music follow them- Katy Perry, Beyonce, Rihanna, Nicki Minaj and Ariana Grande, and then The Weeknd finishes off the list at number 10.

Full List:

10. The Weeknd
9. Ariana Grande
8. Nicki Minaj
7. Rihanna
6. Beyonce
5. Katy Perry
4. Chris Brown
3. Justin Bieber
2. Eminem
1. Taylor Swift

Top 10 U.S. Music Videos of the Decade

Swift, Perry and The Weeknd also fall into Vevo’s most-watched music videos in the U.S list, according to Billboard. However, Mark Ronson ft. Bruno Mars’ “Uptown Funk” come in at number one. It has earned over 628 million views since its release in 2014. Silento’s “Watch Me (Whip/Nae Nae)” is number two with 527.2 million views.

Swift ‘s “Shake It Off” holds the number three spot with 517.6 million views, and then her music video for “Blank Space” also holds the number nine spot with 453 million views. She is the only artist that holds more than one spot on the list.

Full List:

10. Adele – “Hello” (435.2M)
9. Taylor Swift – “Blank Space” (453M)
8. The Weeknd – “The Hills” (461.5M)
7. Katy Perry – “Roar” (461.9M)
6. Luis Fonsi ft. Daddy Yankee – “Despacito” (465.1M)
5. Post Malone ft. Quavo – “Congratulations” (478.6M)
4. Meghan Trainor – “All About That Bass” (488.9M)
3. Taylor Swift – “Shake It Off” (517.6M)
2. Silento – “Watch Me (Whip/Nae Nae)” (527.2M)
1. Mark Ronson ft. Bruno Mars – “Uptown Funk” (628.6M)

Top 10 Global Music Videos of the Decade

Luis Fonsi ft. Daddy Yankee’s “Despacito” tops this chart with 6.46 billion views. This video had huge success around the world and still reigns supreme in Vevo views, according to Billboard.

At number two, “Uptown Funk” drops down a spot on this list . Other artists on the list reflect the decade’s top 10 artists as well. Bieber’s “Sorry” has 3.19 billion views at number three, and Swift’s “Shake It Off” has 2.83 billion views at number seven. Perry’s two music videos “Roar” and “Dark Horse” ft. Juicy J both make the list with a combined 5.5 billion views.

Full List:

10. Adele – “Hello” (2.57B)
9. Katy Perry ft. Juicy J – “Dark Horse” (2.65B)
8. Enrique Iglesias ft. Descemer Bueno, Gente De Zona – “Bailando” (2.77B)
7. Taylor Swift – “Shake It Off” (2.83B)
6. OneRepublic – “Counting Stars” (2.84B)
5. Katy Perry – “Roar” (2.92B)
4. Maroon 5 – “Sugar” (3.04B)
3. Justin Bieber – “Sorry” (3.19B)
2. Mark Ronson ft. Bruno Mars – “Uptown Funk” (3.67B)
1. Luis Fonsi ft. Daddy Yankee – “Despacito” (6.46B)

How Does it Compare to the 2000s?

The past 10 years saw huge changes within the music industry. Because YouTube wasn’t created until 2005, there’s no way to compare the previous decade’s viewership to this year’s. However, Billboard did publish an article in 2011 where they polled readers to see what they thought the 2000s top music videos were.

Lady Gaga’s “Bad Romance” was voted number one on the list. The video was released in 2009 and has over one billion videos on YouTube. Other notable throwbacks were Michael Jackson’s “You Rock My World ” and the Red Hot Chili Peppers’ “Californication.”

There was a lot of heavy overlap from this decade’s top 10 highest performing artists. Beyonce’s “Single Ladies (Put A Ring On It),” Katy Perry’s “Firework,” Eminem’s “2000” and Rihanna’s “Disturbia” all made the list.

Full List:

10. Missy Elliott – “Get Ur Freak On” (2001)
9. Red Hot Chili Peppers – “Californication” (2000)
8. Katy Perry – “Firework” (2010)
7. Eminem – “The Real Slim Shady” (2001)
6. Rihanna – “Disturbia” (2008)
5. Beyonce – “Single Ladies (Put A Ring On It)” (2008)
4. Michael Jackson – “You Rock My World” (2001)
3. Panic! At The Disco – “I Write Sins Not Tragedies” (2006)
2. Britney Spears – “Toxic” (2004)
1. Lady Gaga – “Bad Romance” (2009)

Ashli Ellerman is a Staff Writer at Grit Daily. A graduate of University of Missouri's Columbia School of Journalism, she's a former editor at Vox. She covers music brands and breaking consumer news at Grit Daily.

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