Taylor Swift Is Gearing Up For Her 2020 Festival-Inspired Tour

Published on October 18, 2019

Taylor Swift just announced her 2020 summer tour, but it will be different from her past tours. She is known for selling out large arenas and stadiums over the past several years. However, she wants to switch things up this time around.

Lover Fest

“For me, the Lover album is open fields and sunsets and SUMMER,” Swift said in her Instagram post. “I want to celebrate the album and perform it live with you in a way that feels authentic to the music.”

Swift will only be playing four shows in the U.S. She has a two-night stint in Los Angeles called Lover Fest West, and another two-night stint in Foxborough, Ma. called Lover Fest East. The other eight dates she announced are outside of the U.S. She’ll hit several countries in Europe and then head to Brazil before finishing off in the U.S. Several of these dates will be at festivals, which Swift said she’s looking forward to.

“I want to go to some places I haven’t been, and play festivals for the first time in ages…and where we didn’t have festivals, we made some,” Swift said in her Instagram post .

She is referring to Lover Fest West and Lover Fest East. Her Los Angeles show on July 25 and July 26 will be at the new NFL field SoFi Stadium. According to Rolling Stone, she will be making history as the first woman in history to open an NFL stadium.

Tickets Are Going Fast

These 12 dates are the only ones listed so far, but her post indicates there are more to come. Tickets for those who were previous Taylor Swift Tix Verified Fans went on sale on Oct.14. The public on-sale took place on Oct.17, and there are still some available on Ticketmaster.

These tickets were obviously in high demand, and each person could get up to six tickets per person in the pre-sale. Being a verified fan allows people to buy Swift’s tickets early and at her set price. It aims to keep people from buying large amounts of tickets and reselling them for double the price on second hand sites. However, it seemed to be a slow process as fans tweeted their displeasure at Ticketmaster. Fans entered a queue where some waited over an hour before they could purchase tickets.

Swift’s Reputation Stadium Tour broke several records over the course of her six months on the road. Her two-night stint at the Rose Bowl set a new gross record for a single headliner at that venue, according to Billboard. It earned $16.2 million, which broke U2’s 2017 record by over $450,000. She also broke her own record at Levi’s Stadium that which she set during her 1989 World Tour. That show brought in a whopping $14 million. Those are just a few examples of the insane success Swift had.

Her Reputation Tour went on to earn its spot as the highest grossing North American tour by a female artist. This would, again, break her 1989 World Tour record, according to Billboard. Swift can only expect to continue to break records with her upcoming tour if these stats are any indication of what is to come.

Ashli Ellerman is a Staff Writer at Grit Daily. A graduate of University of Missouri's Columbia School of Journalism, she's a former editor at Vox. She covers music brands and breaking consumer news at Grit Daily.

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