Tito’s Vodka Social Media Team Deserves an Award

Published on March 6, 2020

The Tito’s Vodka social media team is working overtime trying to dispel misinformation about what their vodka can actually be used for. Hint: Tito’s Vodka is not an acceptable substitute for hand sanitizer.

Hand Sanitizer is A Hot Commodity

As people all over the world are starting to panic about the spreading coronavirus, hand sanitizer is in short supply. Stores are selling out, and even Amazon is running low on the stuff. If coronavirus doesn’t slow down, sanitizer could start getting harder and harder to find, not to mention more expensive.

Soap and water is a great solution to this, and actually preferable in terms of effectiveness, but on the go, soap and water aren’t always readily available.

So if you’re out and about with no access to soap and water, and no hand sanitizer, what is a health-conscious person to do in these difficult times? Some on Twitter decided that Tito’s Vodka is the way to go.

Tito’s is Not Hand Sanitizer

That left Tito’s social media team spending a good portion of the last two days responding to Tweets on social media in an attempt to warn against this practice.

Tito’s contains 40 percent alcohol. According to the CDC, hand sanitizer needs to have at least 60 percent alcohol to be effective. In summary, do not use vodka as a hand sanitizer. It will not work, and you will smell like vodka.

It’s not just Tito’s. Most common brands of hard alcohol contain around 40 percent alcohol and therefore will not be effective as hand sanitizer. Beer and wine contain even less. Don’t waste the good stuff, just use soap and water.

This is a great reminder that everyone is scared, and there’s a lot of misinformation going around. There’s misinformation about a great many things, like homemaking hand sanitizer, using things at hand like vodka to kill germs, and general health practices. Always do your own research, and try to take any health advice on social media with a grain of salt.

Tito’s is not the first alcohol company to strangely get tied in with a rapidly spreading epidemic. Corona beer is also struggling with the coronavirus panic. Leave the poor Tito’s Vodka social media team in peace, wash your hands, and have a nice Corona this weekend, because, once again, they have nothing to do with this mess.

Olivia Smith is a Staff Writer at Grit Daily. Based in San Francisco, she covers events, entertainment, fashion, and technology. She also serves as a Voices contributor at PopSugar.

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