The Set of ‘Billions’ is Now a Marketing Mecca

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on September 11, 2018

Even with the rise of technology and the ability to essentially film one’s own life as if it’s a television show, there is still something exhilarating about standing on a famous set. This is especially true when that set is a $100 million Southampton mansion.

The sets of popular television shows and films have become everything from tourist destinations to sacred lands, in the case of “super-fans.” The latest way in which a set has become more than just a place for actors and crew is in the case of Showtime’s wildly popular drama, “Billions,” starring Paul Giamatti and Damian Lewis. The ultra-luxe, Southampton mansion, which can be seen throughout the series, will now be home to SummitSync’s inaugural event, “The C-Series CMO Summit,” bringing together high-powered marketing professionals to discuss the future of technology and business.

The event — held on September 28 — will begin with lunch and keynote speaker, Terry Kawaja, to discuss “The State of Digital Media — The Market, The Industry, Trends, and The Future Ecosystem.” After lunch, the breakout group portion of the day will begin, involving groups of thirty splitting up with intimate discussions led by executives such as, Jeffrey Rohrs, CMO of Yext and Gayle Meyers, the chief marketing officer at LUMA.

These discussions will be a chance to mingle and share contacts and ideas. Many times, with events such as this, the atmosphere can be too sales-driven, while ignoring that it would be the ideal time to exchange knowledge, information and visions for the future.

This is something that has been largely kept in mind with the planning of this summit, hence the small-group format despite the ‘Billions’ tv-set backdrop. The day will conclude with a cocktail hour and dinner, which will feature another keynote speaker, Gina Bianchini, who was the CEO of Ning and is now with the Andreessen Horowitz venture firm. She will use this time to discuss what the guests have learned that day, as well as the future of technology in the business world as a whole.

As the day goes on, it will be increasingly clear as to why a place so opulent was the perfect setting for business and marketing royalty. The guests, along with the speakers, all have incredible achievements to share, which is a large part of why the summit was organized. Rather than listen to endless sales pitches, Al Torres, president of SummitSync, believes that it is far more important to connect with thought-provoking, inspiring industry leaders who plan to change the world than to be sold something.

These are people that recognize that there will always be much more to learn as long as you are willing to listen. The nature of technology is that it is ever-evolving. If one hopes to be a part of that evolution, one should be a part of “The C-Series CMO Summit,” because according to Torres, “events drive handshakes.”

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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