AR Insider

AR Insider is a publication about the evolution of AR & VR. At Grit Daily, through news coverage and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies.

XR Talks: Notes From an AR Legend

There are few people in the AR sector that have a rap sheet to rival the legend Avi Bar-Zeev. With a combination of sheer talent and serendipity, he’s landed at almost every major player doing significant things for spatial computing. This gives him more perspective than anyone out there. As he discusses in a fireside chat with WXR Fund’s always-insightful Amy LaMeyer at a recent AWE Nite SF (video below), that resume is peppered with a few startups, including his current company,...

4 Best Practices To Keep In Mind For Your AR Advertising Campaign

AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according to ARtillery Intelligence. This comes as no surprise, considering that AR advertising is proving to be much more effective than other marketing channels, showing conversion rates of 20-80 percent. While most AR advertising up until this point has been in the form of promotions through sponsored effects and lenses on platforms such as Facebook and Snapchat,...

The NFL Reaches 300 Million+ AR Lens Engagements

Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand engagement (upper-funnel) or “try before you buy” (lower-funnel) visualization. More evidence from the “upper-funnel” side of the AR commerce spectrum comes from the NFL’s AR lens for last year’s Superbowl LIII. In honor of the NFL playoffs kicking off — and to continue spotlighting examples of AR...

Signs of VR Rebound Emerge

We’ve been speculating about where we are in AR’s lifecycle. An overhyped 2016-2017 was followed by a bad hangover in ’18 and ’19. But many signals now point to forthcoming growth. It will take a while to get to those 2016 visions of our AR future, but the worst could be behind us. There’s now evidence that could also be the case for VR. Oculus quest was a bright spot in 2019, including the healthy (though not outrageous) sales figures of 300,000+ that we triangulated in the September time...

2020 Spatial Predictions: Advertising Keeps the AR Revenue Crown

At this stage of spatial computing’s lifecycle, it’s becoming clear that patience is a virtue. After passing through the boom and bust cycle of 2016 and 2017, the last two years for AR revenue were more about measured optimism in the face of the sobering realities of industry shakeout and retraction. At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri...

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