AR Insider

AR Insider is a publication about the evolution of AR & VR. At Grit Daily, through news coverage and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies.

Can Immersive Tech Save Industry Events?

Conferences and events have historically presented excellent opportunities for businesses of all kinds to get out and network and learn from industry experts. They enable collaboration across topics of all kinds; from branding and lead generation to industry education. During an unprecedented pandemic like what the world is currently experiencing, we need to look to new ways to approach these events that enable the same kind of innovation and relationship building while being mindful of...

Can AR Keep Companies Connected During Coronavirus?

In manufacturing, unplanned downtime can quickly translate to a cost of millions of dollars. Maintaining operational efficiency can be a challenge in even the most ideal of conditions, and in times of crisis, that efficiency can unravel. As Covid-19 continues to spread, we are beginning to see its impact across many industries. Travel is actively being discouraged, and in some instances around the globe, outright banned. For businesses that rely on travel for smooth operation, the challenges...

Can AR Make Us Smarter?

What’s AR’s potential impact from business, cultural and human-advancement standpoints? This is a key theme in Yoni Binstock’s What is Augmented Reality? Interviewing AR industry innovators and observers, it triangulates AR’s trajectory through a chorus of voices. One of those voices is AR Insider Editor Mike Boland. So to commemorate the book’s release, we’re excerpting his section below. It represents a series of questions posed by Binstock to uncover signals for where AR is today,...

Will iOS 14 Lessen AR Friction?

As AR struggles to get off the ground and find a path to mass-market scale, there are a few confidence signals for the sector’s long term health. Those include multi-billion dollar investments by tech giants to make it happen, M&A, and revenue bright spots such as AR advertising. But the real inflections will come from tech giants bringing AR to the well-worn paths of our established habits. Related to our ongoing “training wheels” construct, it’s all about reducing friction by meeting...

85% of Shoppers Prefer Visual Information

Visual information is our top pick for AR flavor that could birth killer apps. For those unfamiliar, it’s a sort of cousin of AR that taps computer vision and machine learning to identify items you point your phone at. To sidestep tech jargon, Google sometimes calls it “search what you see.” One issue is that any new consumer behavior takes a while to acclimate. That’s especially true if it involves new physical movement, as opposed to online behaviors. In this case, we’re talking about...

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