nap’s Q2 earnings announcement last week brought good news and bad. The bad news is that net losses widened 28 percent year-over-year (YoY) to $326 million. YoY…
Posts published by “AR Insider”
AR Insider is a publication about the evolution of AR & VR. At Grit Daily, through news coverage and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies.
After kicking off the discussion around AR enablers by examining companies like 8th Wall, we now transition into AR hopefuls, starting with Tilt Five. The…
A realization has begun to sink into the spatial computing sector. After a few years of excitement over the impending era of world-immersive AR, there’s a…
As AR continues to slog through the trough of disillusionment, one bright spot is advertising. Will Google Swirl unlock AR advertising’s next stage? Brand spending on AR…
Industry rhetoric about AR’s world-changing status outweighs tangible evidence that it’s captivating consumers today. Though we see some mobile AR formats used, such as lens…
Pokémon Go continues to defy odds and has now hit the $3.6 billion mark. Mobile games are often challenged to grow, while sustaining player engagement…
After Parts I (Snapchat) and II (Niantic) of this report series, we turn attention in Part III to the broader set of innovators emerging in today’s market.…
luidity. Turbidity. Evolution. Stagnancy. Immobility. Death. Which do you associate with art? Where do AR and art converge? Good Art is the vanguard of cultural…
As part of the launch for The Ballad of Songbirds and Snakes, the long-awaited prequel to the Hunger Games series, agency Ignition Creative tapped AR…
One of AR’s rally cries is its ability to boost conversion rates when applied to product visualization in eCommerce. The thought is that it enables…