AR Insider

AR Insider is a publication about the evolution of AR & VR. At Grit Daily, through news coverage and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies.

Snapchat Lens Users Engage ~30x Per Day

Engagement data continue to roll out from Snapchat, sealing its position as the consumer AR usage and revenue leader. In addition to 600,000 lenses and 142 million lens DAUs, the latest metric buried in its Q3 earnings call is that active AR lens users engage “nearly 30 times per day.” “Snapchat now powers billions of daily AR experiences, with each of our daily active users interacting with augmented reality nearly 30 times every day on average,” said Evan Speigel on the earnings call....

Half of Web AR Sessions are More Than 2 Minutes

One downside of mobile AR is the upheld-phone orientation. Many have theorized that this will diminish AR content and ad distribution, given that session lengths are shorter than non-AR mobile experiences, such as games (6.8 minutes) and social (2.5 minutes). That concept stands, but there’s growing evidence that the experienced may not be as “diminished” as we thought. 8th Wall reports that 80 percent of users of its web AR activations had session lengths greater than one minute and 50...

What’s Bose’s Audio-AR Play?

Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? As we’ve examined, tech giants’ self-serving motivations to future-proof core business can involve market-accelerating investment in emerging tech. Audio AR will be the same. To characterize activity so far, and to extrapolate market directions, we went deep on three tech giants chasing audio AR. With Apple and Google out of the way, we’ll now tackle Bose. How is audio AR aligned with...

Is Apple Building an Entertainment Wearable?

Signals continue to blip for Apple’s AR glasses plans. The answer won’t be in one place: it’s like solving a mystery with far-flung clues. Perpetually attempting to connect those dots, we’ve been obsessing over Charlie Fink’s prediction at AWE that it could be an entertainment device. “I’ve been known to flirt with Mac rumors so I’ll throw one out there for you: I keep thinking it’s going to be like the iPod iterated itself into the iPhone. What if it’s not really AR the way we’re thinking...

What’s Google’s ‘Audio AR’ Play?

Given Apple’s AR strategy, what’s Google’s counterpoint? As we’ve examined, tech giants’ self-serving motivations to future-proof core business can involve market-accelerating investment in emerging tech. Audio AR will be the same. To characterize activity so far, and to extrapolate market directions, we’ll look at three tech giants chasing audio AR. With Apple out of the way, we’ll now tackle Google (and Bose next week). How is audio AR aligned with Google’s master plan to be the “knowledge...

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