In 2025, the advertising world was shaken by digital volatility and the erosion of “walled garden” effectiveness. Now, midway through 2026, the world’s most sophisticated brands are seeking high-conviction investments to bypass the noise of a “Dead Web” saturated with synthetic content and bot-on-bot traffic.
Onescreen, the modern partner for out-of-home advertising, today announced a massive surge in Q1 2026 revenue, up 68% from Q1 2025. This performance marks a definitive inflection point for the company, following a breakout year in 2025 that saw 67% year-over-year growth in H2.
Infrastructure Over Experiments
The growth was driven by a fundamental shift in how tech sectors view the medium. Brands are moving from experimental budgets to permanent unit purchases in Q1, investing in OOH as strategic infrastructure rather than fleeting ads. Onescreen reports that high-growth tech sectors and the “DTC Comeback” have returned to OOH in record numbers to seek the compounding brand equity that digital clicks can no longer provide.
“We saw an opportunity to reach marketing leaders beyond digital channels by showing up at the industry moments where our prospects, customers, and partners were already engaged,” said Sandy Pell, Senior Director of Corporate Marketing at Invoca. “Onescreen helped us bring data, structure, and confidence to our OOH strategy, allowing us to activate high-impact placements in the right places at the right times. By extending those moments across social and digital, we strengthened brand credibility for Invoca’s AI agents with the audiences that matter most.”
A Modern Approach to Legacy Media
By providing a single media plan that aligns OOH with the broader marketing calendar, Onescreen has allowed brands to execute real-world campaigns at the same speed as their digital channels.
“The industry wasn’t built for a VP of Marketing who has five other channels to manage and needs an answer by Friday; it was built for manual transactions and 20-year-old processes,” said Greg Wise, Co-Founder and Chief Customer Officer at Onescreen. “Onescreen was built to close that gap.”
“Onescreen is the partner marketers haven’t had until now,” added Alex Ewing, CEO at Onescreen. “While legacy vendors sell billboards, we build marketing programs that move business goals. Our Q1 performance is the result of making the most powerful advertising medium finally accessible to the most ambitious brands.”
