The path to securing premier legal clients in today’s market runs directly through the search engine results page. For established firms like Tomkiel & Tomkiel, maintaining market share in Westchester County requires more than tradition — it requires digital mastery. While the Yonkers-based personal injury specialists have a decades-long track record of success, they faced […]
Let me say the quiet part out loud: if an agency agrees to only get paid on performance, you should ask yourself who’s actually in control, and whose growth they’re optimizing for. Because here’s the truth — performance-only deals sound founder-friendly, but in practice, they’re a trap. They misalign incentives, limit innovation, and often leave […]
Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher engagement through personalization. Modern marketers must understand their audiences’ behaviors, motivations, and specific needs rather than relying solely on demographic information. By tailoring communications to address the real problems customers face and speaking their language, businesses can build meaningful […]
New Study from OneScreen.ai Exposes “Perception Lag” as Mid-Market Firms Lead the Charge in Measurable Out-of-Home Advertising. A new survey has revealed a profound disconnect in B2B marketing: while the industry dismisses Out-of-Home (OOH) advertising as unmeasurable and only for corporate giants, a significant portion of companies are secretly using it as a potent, trackable […]
The public relations industry has long operated on a model that left clients uncertain about outcomes while agencies collected monthly retainers regardless of results. Baden Bower, a guaranteed media placement agency, has introduced a performance-based approach that’s reshaping industry expectations. Recent data shows that their ethical framework delivers conversion rates 21% higher than traditional PR […]
A public relations agency’s shift toward guaranteed results and accelerated timelines has attracted thousands of new clients while challenging decades-old industry practices. Baden Bower, a New York-based PR firm, added more than 2,200 clients between late 2023 and late 2024, growing its customer base from approximately 1,400 to over 3,600. The expansion coincides with the […]
Keeping pace with search engine optimization requires access to timely, expert information from trusted sources. This comprehensive guide shares practical resources and strategies from leading SEO professionals to help maintain competitive advantage. Discover how industry experts monitor algorithm changes, interpret search trends, and implement effective tactics that deliver measurable results. Run Daily AI Briefings for […]
The public relations industry continues to witness a fundamental restructuring as Baden Bower reports 124% year-over-year growth while developing what the company describes as systematic approaches to media placement. The New York-based agency, which operates across five continents, has moved 15,000 client features through its publication network since launching its guaranteed placement model in 2019. […]
Think about the last time you searched online for advice. It might have been a contractor, a product review, or an update on health coverage. The familiar lists of blue links have disappeared. Now, one seemingly confident answer appears, pieced together by AI from a range of sources. The experience is faster and feels more […]
Growing a brand across borders can feel like changing tires while the car is moving. You are managing different cultures, languages, and competitors while trying to keep a consistent promise everywhere. Brand tracking gives you a steady view of what people think and do in each market, so you can adjust with confidence. Four companies […]
