Web Hosting: 8 Factors Entrepreneurs Should Look for

By John Boitnott John Boitnott has been verified by Muck Rack's editorial team
Published on March 20, 2023

As a startup founder, choosing the right web hosting company is a crucial decision that can significantly impact your business’s success. Your website is your virtual storefront, and it should always be up and running smoothie. You want fast page load times and security from cyber threats.

With so many web hosts to choose from, it can be challenging to know where to start. You need a clear understanding of the factors that are most important when choosing a web host that meets your business needs.

Whether you’re just starting or looking to switch to a new provider, this guide will give you the right info to make the best decision.

1. Reliability and Uptime Guarantee

If your site isn’t up and running, your business is stuck in neutral. That’s why uptime is one of the most critical attributes to consider when evaluating web hosting companies. Uptime is the percentage of time that a web hosting service is available and operational. Ideally, you want a web hosting company that offers an uptime guarantee of at least 99.9%. This means your site will be available to customers nearly all the time, with minimal downtime.

You want a web host with a proven track record of reliability. You never want your site down or unavailable for extended periods, as that can negatively impact your reputation and revenue. Look for uptime reliability and consistency. 

You can check a web hosting company’s uptime history by looking at their uptime reports. These show the percentage of time their servers stayed up and running over a specific period. You can find independent monitoring services that track web hosting companies’ uptime performance and give unbiased reports.

2. Performance and Speed

In today’s fast-paced digital world, site load time is critical to your online success. A slow-loading website can lead to a poor user experience, resulting in high bounce rates and lost revenue opportunities. Moreover, slow page load times can even negatively impact website SEO, making it more challenging to rank in search engine results pages (SERPs).

Select a provider that delivers fast page load speeds. Features like server location, server hardware, and caching technology significantly impact site performance. Look for web hosting companies that use high-performance servers and offer Content Delivery Networks (CDNs) to cache and deliver website content quickly to users.

You can test a web hosting company’s performance and speed by running speed tests using online tools like Google PageSpeed Insights, Pingdom, and GTmetrix. These will give you valuable insight into your load times and highlight areas for improvement.

3. Security Features

Cybersecurity threats are becoming increasingly sophisticated, and businesses of all sizes are at risk. As an entrepreneur, it’s crucial to ensure your site’s security.

Look for providers that offer robust security features like SSL certificates, firewalls, and malware scanning and removal. SSL certificates encrypt user data, ensuring it’s transmitted securely over the internet. Firewalls prevent unauthorized access to your site, while malware scanning and removal tools detect and remove malicious software from your site.

It’s also essential to choose a web hosting company that offers regular data backups. If a cyber attack occurs, you can quickly restore the site to its previous state, minimizing any impact on business operations.

All of these features apply to the secure web hosting from NameHero. Check out the plans available if you are keen to keep your site out of harm’s way, and preserve the user experience without compromising on data protection.

4. Scalability and Flexibility

As your business grows, your actual needs may change. It’s crucial to choose a web host that offers scalability and flexibility to accommodate your business’s evolving needs.

Look for web hosting providers that offer a wide variety of plans, so you can upgrade or downgrade as needed. Also, check if the company provides customizable plans to meet specific requirements.

You also want flexibility in terms of website design and development. Make sure the web host supports technologies and programming languages required for your specific website’s design and functionality.

5. Customer Support and Service

Don’t pick a web host with customer service that goes MIA when you need it most. Technical issues can arise at any time, and you need reliable support to ensure your site is up and running smoothly.

Look for providers that offer 24/7 customer support via multiple channels such as phone, email, and live chat. You want a knowledgeable support team that can quickly resolve any technical issues that pop up. They should also have a comprehensive knowledge base and documentation to troubleshoot common issues and answer frequently asked questions.

6. Cost and Pricing

As an entrepreneur, you want to get the best value for your money in all areas. Cost shouldn’t be the only factor to consider, but it’s essential to choose a web host with affordable plans that don’t compromise on quality of service.

Compare pricing plans from different companies, and be sure you understand what’s included in each. Be wary of providers that offer too-good-to-be-true pricing plans, as those may have hidden fees or compromise on quality.

Also, consider the length of the contract and whether the host offers a money-back guarantee. Look for providers that offer flexible payment options and don’t lock you into long-term contracts.

7. User-Friendly Interface and Features

A user-friendly interface and features are crucial factors. A good hosting provider should offer an intuitive, easy-to-use control panel that lets you manage your site efficiently. You want easy access to your files, domains, email accounts, and other features. This should be the case even if you have little to no technical expertise.

Moreover, check if the hosting provider offers one-click installation for popular CMS platforms such as WordPress, Drupal, or Joomla. This feature can save you time and effort in setting up your site and getting it up and running quickly.

8. Reputation and Reviews

It’s essential to consider the provider’s reputation and reviews from previous customers. A good reputation shows the company is reliable and provides quality service to clients. Look for providers with positive reviews from satisfied customers. You can check review sites like Trustpilot, Yelp, or Google reviews to see what other customers have to say about their experience with the web host.

Also, research their history. Look for companies with a proven track record of providing reliable hosting services and maintaining a high level of uptime. Many hosting providers win awards for excellent service or reliability. Check if the provider you’re considering has received any awards or recognition like that. It’ll give you an idea of what you can expect and help you make an informed decision.


Choosing the right web hosting company is crucial to your success. When making a decision, consider factors like uptime, security, scalability, customer support, and pricing. If you do these things, your site will run smoothly, giving customers a seamless browsing experience and helping your company’s bottom line.

This article contains affiliate links, which means that if you click on a product link and make a purchase, we may receive a commission at no additional cost to you. We only recommend products or services that we believe will add value to our readers.

By John Boitnott John Boitnott has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

John Boitnott is a reporter at Grit Daily on From the Ground Up and Grit Daily's Daily Update. He is a journalist and digital strategist who has worked at TV, print, radio and Internet companies for almost 25 years. As a professional writer with a background in the newsroom, he's advised and created content for a wide variety of companies and publishers, helping them build their popularity. He has also written for Entrepreneur, Motley Fool, Inc., BusinessInsider, Fortune, NBC, Fast Company, USA Today and Venturebeat.

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