Now, more than ever, it’s vital for brands to have a commitment to the right online strategy. The outbreak of COVID-19 has ground commerce to a halt, not just in the United States, but Globally.
Brands are going to have to think outside the box and since in-person commerce has ground to a stop. To survive, brands not only have to go online but have a better strategy to do it.
I got a chance to speak with the founder of Bad Rhino Inc, Marty McDonald, about exactly what brands need to do to just survive but to thrive. Brands have an ethical obligation to the survival of commerce to drive the ball forward, even in times of global pandemic. Its important for brands to be driving now, because by the time normal commerce starts again, it’s too late.
Commitment to Strategy
They were only days from turning the needle the other way, the investor pulled the funding before victory.
It breaks Marty McDonald’s heart, in fact, that hangs on his wall.
It’s for reasons like that, he stresses to clients, to crushing digital marketing, you must commit to year one.
It’s about testing every possible way an ad can work, finding the best one and putting fuel behind it.
Want to go big? You have to play big. It takes a commitment to results. Double down, find what works, go big.
Where ROI Comes From
“You know, especially small businesses, they’re looking for that quick fix and they think the internet will be quick, and it can be It absolutely can be, but if you don’t have a lot of things in place or if you don’t have a giant budget You know, you can’t make it work.
One of my questions is always, like if they say well we want ROI like month one. I’m like Okay, cool. So your budget a million dollars a month. And they’re like: ‘No, no. It’s not.’ and I’m like, okay. Well, then what is your budget, right? I ask them questions, like where do you want to be in a month? They always talk about the elusive ROI. I’ve seen so many businesses in 10 years. That they get to month 6, and we’re just about there.
Like we’ve tested everything, cause you have to continually test, you can’t just do it once. You have to multiple, multiple times. Then once one thing works, great. But then you have to continually test that against other things. And I’ve seen so many companies quit at month 6, when they’re just about, I mean they’re just about to break through. One that breaks my heart, they actually hang on my wall here.
That breaks my heart, because they were just about to move the needle completely in the other direction, and their main investor pulled the funding after 6 months.
– Marty McDonald
A Passion to Help Brands Grow
Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency. Since 2002, Marty has consulted with small businesses and start-ups to help them succeed online.
Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.
Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.
Marty McDonald sits down with me, Jeremy Ryan Slate, on the latest episode of the Create Your Own Life Show.
