In the nascent relationship between odd bedfellows, fashion and cryptocurrency, who wears the pants? Both do. Or at least that’s the thinking behind Lindsey Mallon latest venture. She took two parts of her career to create an e-commerce marketplace built on providing luxury brands with — buzzword of the quarter — NFTs (non-fungble tokens).
How Lindsey Mallon Got Her Start
Lindsey Mallon attended the Rhode Island School of Design (RISD) and worked to receive her degree in apparel design. During her senior year, American fashion magazine V Magazine featured her senior thesis collection in one of its issues; the publication also called Mallon “a designer to watch.”
Following graduation, she first moved to New York City and worked in almost every part of the industry, ranging from design and development to production; she did so in hopes that she would thoroughly understand each process, how they work together, and how to manage them.
Mallon later moved to Los Angeles, where she launched her first business, Nadjarina, in 2018; she described the company as “a conscious luxury brand focused on setting better labor standards in the clothing industry.”
“My career has always been focused on sustainable commerce with an emphasis on labor standards and doing my best to humanize the business landscape,” she said.
That same year, Mallon joined forces with Cyrus Taghehchian to launch Splyt Core. As she described it, it’s a cryptocurrency company that crosses the bridge between the existing infrastructures and the progressive practices and mindsets that we all want to see. As CMO and CPO, Mallon conveys to brands how the solutions that Splyt resolves connect to fashion and e-commerce.
How Do the Fashion and Cryptocurrency Worlds Come Together?
You may never have thought of fashion and cryptocurrency ever working together, but Mallon explained that the two industries have a way of intersecting with each other.
“Cryptocurrency is currency—a form of currency that has grown the wealth of many. Luxury and fashion rather organically fit into the lifestyle so for me, that feels rather intuitive. Crypto injects more money into circulation and consequently our economy,” she said.
Mallon added that the blockchain technology within Splyt helps enable the eNFT, or e-commerce non-fungible token, to help streamline sales in fashion, luxury, and all other e-commerce marketplaces.
“Many people today are familiar with NFTs due to the recent hype around digital art NFTs and other novelty or experimental use cases. We’ve created the eNFT, the e-commerce NFT,” she said.
“This eNFT acts as a digital ID assigned to each item which doubles as a certificate of authenticity to guard against knock-offs. It also helps coordinate inventory across multiple marketplaces because everyone is accessing the same NFT from the blockchain instead of relaying information about inventory back and forth.”
With this, Mallon was able to start MaisonDu last year. Described as “The New Wholesale and Finance for Luxury Fashion Markets,” it’s a marketplace built on top of Splyt’s platform; it focuses on streamlining the luxury market and universalizing the use of NFTs.
“Crypto and blockchain push fashion and luxury retail into the future. Although the cryptocurrency industry is pushing 2 trillion in market cap, no one in the industry supports a proper shopping experience yet” she said. “Maison Du is the first multi-brand luxury e-commerce store built on a decentralized platform like Splyt. For me, it’s a rather intuitive fit.”