Joe Gagliese, Co-Founder of Viral Nation: How AI Is Shaping the Future Of Social Media Marketing And Talent Management

By Jennifer Johnson Jennifer Johnson has been verified by Muck Rack's editorial team
Published on April 14, 2023

In this episode of the Grit Daily Startup Show, host Sebastian Rusk speaks with Joe Gagliese, the Co-Founder of Viral Nation, an influencer marketing agency. They discuss how AI is shaping the future of social media marketing and talent management. Gagliese shares his insights on how AI is changing the influencer marketing industry and how brands can leverage AI to enhance their marketing efforts.

Find more Grit Daily Startup Show episodes here.

Timestamps:

00:47 – Sebastian introduces Joe Gagliese, the Co-Founder of Viral Nation 

01:14 – Gagliese talks about his background and how he started Viral Nation 

04:38 – How AI is shaping the influencer marketing industry. 

06:26 – The benefits of using AI in influencer marketing 

08:32 – The limitations of AI in influencer marketing 

09:57 – The future of AI in influencer marketing 

12:18 – How AI is shaping the talent management industry. 

15:18 – The benefits of using AI in talent management. 

17:22 – The limitations of AI in talent management 

20:30 – The future of AI in talent management 

23:22 – The impact of COVID-19 on influencer marketing 

26:13 – How Viral Nation adapted to the pandemic 

27:47 – Gagliese’s advice for brands looking to work with influencers 

30:05 – Gagliese’s advice for aspiring entrepreneurs

Notable Quotes:

  • “Influencer marketing has really become its own industry and its own form of marketing that’s really becoming a necessity for brands.” – Joe Gagliese (01:55)
  • “AI has allowed us to take something that was very manual and make it a lot more efficient, make it a lot more cost-effective, and make it a lot more data-driven.” – Joe Gagliese (05:25)
  • “AI is not the be-all and end-all, but it definitely is a great tool to help us make better decisions.” – Joe Gagliese (09:20)
  • “AI is really going to transform the talent management industry, and I think it’s going to be able to help us find better talent, quicker.” – Joe Gagliese (12:50)
  • “AI is not going to replace the human element. It’s just going to make the human element a lot more efficient and a lot more effective.” – Joe Gagliese (19:10)
  • “If you’re a brand and you want to get into influencer marketing, you need to understand what your KPIs are and what you’re trying to achieve.” – Joe Gagliese (27:47)
  • “If you’re an entrepreneur, you need to be very, very resilient. You need to be able to take no’s, you need to be able to take setbacks, you need to be able to take losses, and you need to be able to get back up and keep going.” – Joe Gagliese (31:33)
By Jennifer Johnson Jennifer Johnson has been verified by Muck Rack's editorial team

Jennifer Johnson is an Operations Specialist and Booking Producer at Grit Daily.

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