From Beach Pebbles to Tech Marvels: How Daniel Daoura Built Pebblebee into a Tracking Technology Leader

By Jennifer Johnson Jennifer Johnson has been verified by Muck Rack's editorial team
Published on September 28, 2023

In a recent episode of the Grit Daily Startup Show with Phillip Lanos, Daniel Daoura, the founder of Pebblebee, opened up about the incredible journey of building a leading tracking technology company. From its humble beginnings, inspired by a day at the beach with family, to forming partnerships with industry giants like Apple and Costco, Pebblebee has become a household name.

The episode delves deep into the many aspects of running a startup, facing challenges, and achieving success. For those interested in the intersection of technology, entrepreneurship, and real-world impact, this is one you do not want to miss.

The Birth of Pebblebee

In the early days, the concept of Pebblebee was not as polished as the cutting-edge product seen today. It all started with a personal experience of losing a pet, which made Daoura realize the importance of tracking technology.

The name “Pebblebee” was coined by his children during a trip to the beach. The device they were developing looked like a small pebble, and thus, the name Pebblebee emerged organically. Daoura and his co-founder, Nick, found the name to be catchy and memorable, which made the product relatable and added a sense of fun. Plus, the URL was available. So, they went with it.

Navigating the Waters of Entrepreneurship

Running a company like Pebblebee is not without its challenges. As Daoura mentioned in the podcast, entrepreneurship is a journey filled with uncertainties, akin to parenthood — no instruction manual, just perseverance and the willingness to learn from mistakes.

Despite the challenges, which sink a massive number of startups every year, the team behind Pebblebee successfully navigated through the ups and downs. How? By constantly learning and evolving. It’s a testament to their resilience and commitment to quality that they’ve been able to achieve what they have.

Strategic Partnerships and Distribution

Another key factor in Pebblebee’s success has been its strategic distribution channels. Daoura discussed an exclusive deal with Costco, which has given their products tremendous visibility.

Pebblebee products are also available online, particularly through Amazon, making it easy for consumers to purchase them. These partnerships are not just about selling more units but about increasing brand recognition and building trust among consumers, an important step for any business.

Commitment to Continuous Improvement

Continuous improvement has been another reason for the company’s success. Pebblebee’s latest version, the V2, addresses several concerns raised by consumers, such as battery life and weight. Pebblebee has dedicated itself to offering the best possible product.

Furthermore, the brand’s compatibility with Apple’s Find My feature shows that Pebblebee is not just keeping pace with technological advancements but also forming partnerships that add value to its offerings. Their philosophy of letting the product speak for itself has been a cornerstone in their approach to consumer electronics and one many businesses can learn from.


From its beach-inspired name to its strategic partnerships, Pebblebee stands as a compelling case study in successful entrepreneurship. For those keen on delving deeper into the challenges and triumphs of building a tech startup, the Grit Daily Startup Show episode featuring Daniel Daoura offers rich insights you won’t want to miss.

And there’s more. The podcast also touches on Pebblebee’s adaptability in offering different products and subscription options to cater to specific use cases, such as pet tracking and golf cart tracking. It’s a treasure trove of lessons and narratives that can inspire and educate. Head over to the Grit Daily Startup Show to listen to the full episode and learn even more about this remarkable journey.

By Jennifer Johnson Jennifer Johnson has been verified by Muck Rack's editorial team

Jennifer Johnson is an Operations Specialist and Booking Producer at Grit Daily.

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