Can Global Tracking Actually Be Safe? NYC’s Crosby Tech Is Out To Prove It

Published on June 18, 2019

The Find My iPhone feature has met its match with powerful technology coming out of New York City startup company Crosby.

In  2016, Crosby CEO Greg Pietroforte was rushing to catch the Q train subway when his wallet dropped from his pocket. The subway doors closed and that was the last he ever saw of it.

Pietroforte’s small loss then has turned into big tech now. The moment inspired him and his co-founders to develop the proprietary tracking software and devices behind the Crosby brand.

While the idea for the technology was born from losing a valuable commodity, Crosby has since focused its efforts on applications that keep people safe.

One of its two principal products is the SafeOne, a wristband designed for use with children, seniors, and other loved ones who may not be self-sufficient. The device is created especially for those with family members with Autism, Alzheimer’s, or dementia.

If a senior in your family has dementia, for example, you are able to check-in on their location in real time. You can even check the person’s location history and set virtual boundaries. If the person exits those boundaries or takes off the watch, you’ll receive a notification.

While that level of surveillance may seem uncomfortable, Crosby has already partnered with the Champion Autism Network and Unicorn Children’s Foundation to work with them on keeping young loved ones with autism safe.

Demo of the Crosby back-end software dashboard used to track devices.

Crosby has also developed enterprise technology to keep first responders safe. Their FireTracker is a location tracking software for firefighters that is designed for compatibility with AT&T’s FirstNet network (the company’s public safety network). It offers precision tracking of fleets and firefighters, SOS functionality, and durability that will withstand rough emergency situations.

The back-end software that’s used to keep track of firefighters during a mission is completely customizable to fit the needs of the organization. This includes a range of privacy features, geofencing, and other tracking features.

Ultimately, Crosby’s technology is so robust that it can be applied to uses across many different industries and organizations. Devices tap into wi-fi, cellular data networks, GPS satellites, and Bluetooth to enable location tracking without any limitation. That’s right, you can use Crosby’s technology to find anything or anyone in the world from anywhere.

Pietroforte developed it along with co-founders Arman Afghani, CTO; Andrew O’Sullivan, Director of Engineering; and Nano Haddad, Chief Product Officer.

Afghani and Haddad both have backgrounds in computer science and software, while O’Sullivan is a mechanical engineer with product experience as well. Pietroforte has experience working for venture capital firms and working with technology startups.

Crosby is based out of Brooklyn, New York.

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Noah Staum is the West Coast Managing Editor at Grit Daily. He grew up in Boston, Massachusetts, and has lived in four different countries. Across that span he’s learned Mandarin, adopted an adorable Shiba Inu, and worked for several major dating apps. Noah is based in Los Angeles, California, focusing his coverage on entertainment and entrepreneurship.

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