Most consultants are hired to produce something and move on, leaving the client to hire them again later. David Bratslavsky takes his practice in the opposite direction. He finds his practice inside a commercial real estate firm, sees the work that people there do week…
For decades, live sports has been one of advertising’s most exclusive environments. The audience is large, the attention is concentrated and the inventory is scarce. That combination has traditionally made sports advertising the territory of national brands with substantial budgets, direct relationships with networks and…
