Yelena Mandenberg

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer. After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete.  From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

Apple Announces They’re Buying Rights to Exclusive Podcasts for its Streaming Services

Apple has recently announced that it will start releasing original podcasts to their streaming services. The content will be exclusive on Apple’s streaming services. The tech giant also plans to buy the rights to some popular programs, to make sure apple is the exclusive carrier of these podcasts. According to Bloomberg News, Apple has started asking media companies to buy the rights to popular already-streaming podcasts. The Apple Podcast app accounts for 50 to 70 percent of most podcast...

Social Media Ads are Slowing Down, Forcing Retailers to Create New Channels to Find Customers

Retailers have started to spend less on social media ads than ever before. The average growth rate has been cut by 20 percent, causing it to drop to 26.2 percent, compared to the 52 percent last year. According to Mobile Marketer, “Advertising revenue growth rate among key social and messaging companies dropped in Q1 this year to an annual rate of 26.2%, compared to 52% in Q1 2018 as user growth stalled in key regions like North America and Europe.” Only 13 percent of the 200...

Walmart is Using VR Headsets to Test Employees’ Skills For Promotions

The country’s biggest private employer, Walmart is now using VR headsets to test employees. These tests determine whether an employee has the skills and talent for positions in middle management. The VR headsets put employees in realistic situations – like giving new employees tours around the store or calming down an angry customer. It tests the associate’s knowledge of the various store departments, their decision-making skills, and leadership capabilities. Senior Vice President Drew...

L’Oreal Partners With WeChat for an AR App That Lets Users Try on Makeup With Their Phones

L’Oreal has recently released an AR mini-program for Tencent’s app, WeChat, a messaging application largely used in China. The new mini-program lets users try on makeup in the mobile chatting app using augmented reality, which is a common trend for many retailers. With WeChat’s popularity in China, L’Oreal could possibly reach around 1.1 billion users, which is vital for L’Oreal’s breakthrough into China’s growing economy. The app, which works like Apple’s iOS system, appeals to a large range...

LVMH Celebrates 160 Years as a Fashion House with a Louis Vuitton Exhibit in LA

LVMH recently opened a Louis Vuitton X exhibit in Beverly Hills, which is open to the public until September 15. The free exhibit commemorates the 160th anniversary of the fashion house. There are ten digitally-focused rooms that are filled with 180 classic items. Visitors can see some of Louis Vuitton’s most iconic collaborations, where its famously unique items had been imagined by the likes of Rei Kawakubo, Cindy Sherman, Frank Gehry, and Karl Lagerfield.  According to press materials, a...

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