Formula One’s Amber Lounge made its own race — against dementia

Published on June 2, 2019
Formula 1’s Amber Lounge launched a three-night affair to raise awareness and funds to benefit dementia — a degenerative mental disease that affects many families around the world.

Every family member affected by the disease is coping with it as caretakers without any psychological understanding on how to deal with the illness. The fundraising objective is to do further research; it was founded by Formula One legend, three-time world champion, Sir Jackie Stewart.

From Prince Albert II to Formula One pilots
Amber Lounge doesn’t disappoint, from visual presentation to guest appearance.On its first evening, Albert II, Sovereign Prince of Monaco, was the guest of honour.

The fashion show was in collaboration with fashion designers from Canada, Christopher Bates, and Spain, Yolancris. His collection was strutted by Monaco’s very own Charles Leclerc (Scuderia Ferrari) and his colleagues: George Russell (Williams), Antonio Giovanazzi (Alfa Romeo), Esteban Gutierrez (Mercedes), Jack Aitken, Sergey Sirotkin and Guanyu Zhou (Renault).

The Spanish collection was worn by Tatiana Calderon (Alfa Romeo) and Amber Lounge’s founder and owner Sonia Irvine. Attendees were mostly impressed by Sonia’s daughter’s backflip demonstration – it gave the event a more familial warmth.
A star-studded affair

The star-studded affair was overflowing with cocktails, champagne, and live entertainment (music and human props). The biggest delight was the guest appearance of celebrities from the sports, entertainment and entrepreneurial world ranging from PETA ambassador Pamela Anderson to Victoria’s Secret angel Josephine Skriver and the hottest sports couple: PK Subban (NHL player) and Lindsey Vonn (alpine skier).

The fashion show was followed by an auction, lavish dinner and a tantalizing afterparty with DJ Sigma at Le Meridien Beach Plaza in Montecarlo, Monaco. Next destination for team Grit Daily: Singapore’s Grand Prix.

Rhunah Soriano is a former contributor at Grit Daily. She is an event organiser based in Montreal and Toronto (Canada). She holds a BA in Political Science and a Certificate in Community Service from Concordia University, and started a Graduate Diploma in Management: PR and Communications from McGill University.

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