A New Pop-Up Hotel With a Room for Every Resolution

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team
Published on January 7, 2020

Booking.com has been shaking up the travel industry for some time with their creative and fun pop-up hotels.

This new year, in an effort to encourage consumers to commit to themselves, the hotel giant presents “20 Epic Unique Places to Stay to Kick Start 2020 New Year’s Resolutions.”

With reservations opening up on January 13, for two-night stays beginning on January 17th, guests can choose from 20 different rooms depending on what their aspirations are.

According to a Booking.com survey, 72 percent of individuals are interested in taking a trip to kick off the new year.

In an effort to encourage that, this pop-up hotel, which is located at 25 Broad Street in downtown Manhattan at the Broad Exchange Building, seeks to inspire individuals staying there in a new way.

Is your resolution to read more? There’s a special room for you, designed by Booking.com.

The full list of suites includes:

With every one of these resolutions being super-worthwhile, which one would you choose?

Always creating experiences worth having, Booking.com knows what their guests like!

Just look at the “Be More Stylish” room at this pop-up hotel:

Photoshoot, anyone?
The “Learn to Dance” room includes lessons in just about any dance style.

The themed rooms have a minimum two-night stay, and that’s because each theme comes with the proper lessons and experiences! For example, the dance room includes Jazz, Tap, Hip-Hop, and more. The Learn to Code room has a coding boot camp, and encourages participation in a gaming competition. Check each room’s page to see what treats and goodies are in store.

The best way to keep a resolution is to actually work on it right?

If you’re a little shy, there’s a place that will encourage you:

The “Meet More People” room is perfect for an introvert looking to get out of the house.

If you’ve always dreamed about a night with the perfect kitchen and dining room, why not book a suite at this pop-up hotel:

The “Cook Up a Storm” booking will encourage you year-round to stop reaching for your delivery app

This pop-up hotel travel destination is a part of Booking.com’s new creative marketing campaign, with a goal of breaking barriers when it comes to booking trips. Utilizing digital tools to make booking a trip easier than ever with a user-friendly mobile experience should encourage more people than ever to start traveling.

“Everyone sets New Year’s resolutions and with Booking.com, we want to encourage people to take a trip to help kick-start their resolution,” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “Whether your resolution is to spend more time with family and friends, to be more adventurous, learn to salsa dance and everything in between, Booking.com seamlessly connects travelers to memorable experiences and incredible places to stay, at the best value, with customized travel filters. Our new campaign aims to inspire consumers to kick-start their resolution with a trip, with a little help from Booking.com.”

Rooms are first-come-first-serve, so be ready to book at noon on January 13th. If you get lucky and manage to get on first, it’s $20.20 per room for a two-night stay!

If you don’t manage to get one, Booking.com is hosting a contest through Instagram and Twitter! 20 lucky winners will be rewarded with $2,020 towards their resolution trip. Post your creative or inspiring resolution and tag it with #BookMyResolution and #Contest. The contest runs from now through January 10th. Check here for more information.

Start the year off right. Book exclusively through Booking.com for a rare NYC experience.

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer.After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete. From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

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