UpSwell Marketing has appointed Tony Hobley as Chief Digital & Strategy Officer and Maureen Moran as Chief Technology Officer. The company announced the hires in a press release. Both will serve on UpSwell’s Executive Leadership Team.
UpSwell Marketing describes itself as a provider of data-driven direct response marketing solutions for location-based businesses. The company said the hires strengthen its leadership across strategy, performance marketing, data and technology.
Why UpSwell Marketing Made the Appointments
“Tony and Maureen bring an exceptional combination of experience, leadership and perspective to UpSwell,” said Eric Goodstadt, CEO of UpSwell Marketing.
Goodstadt said Hobley understands how to connect strategy with execution. He said Moran has spent her career building and scaling technology around the needs of businesses and their customers.
The changes echo other executive reshuffles, from Iveco Group’s leadership reorganization to companies that scale beyond founder leadership.
Tony Hobley Unifies Marketing Capabilities
Hobley brings more than 25 years of leadership experience helping companies accelerate growth and transform digital marketing. The company named brands he has worked with, including State Farm, Toyota, General Motors, Ford, Jaguar Land Rover, Johnson & Johnson and Nestlé.
He previously served as Executive Client Strategic Advisor at Omnicom Precision Marketing Group. There he led marketing transformation work spanning performance marketing, CRM, customer experience, data and AI-enabled marketing. More recently, he has worked as a transformation and CX consultant for several independent agency networks.
At UpSwell Marketing, Hobley will bring together Performance Media, Campaign Intelligence, Lifecycle Marketing, CRM and Creative into a single operating system.
“There’s a tremendous opportunity to help our clients close the gaps between strategy, execution and measurement to lower customer acquisition costs (CAC) and grow lifetime value (LTV),” Hobley said.
Maureen Moran Leads Technology Strategy
Moran is a technology and product executive with experience modernizing marketing technology platforms for small businesses, multi-location organizations and franchise brands.
She most recently served as Chief Technology & Product Officer at Surefire Local. There she led product and technology strategy for an all-in-one marketing platform. The company said that platform drove significant gains in revenue, customer adoption and retention.
As CTO, Moran will lead UpSwell’s technology strategy. Her focus is the technology and data infrastructure that supports the company, its solutions and the client experience.
“Technology is most valuable when it makes things simpler, smarter and more effective for the people using it,” Moran said.
What Comes Next
The company said the additions come as it expands across digital marketing, analytics, technology and integrated marketing. Adding senior specialists fits a wider focus on strategic thinking in future leadership.
UpSwell Marketing serves mid-market and enterprise customers through direct mail, digital media, email marketing, creative and analytics. It aims to help local-level businesses acquire and retain more customers.
UpSwell Marketing said the new team members will help connect marketing strategy, campaign performance, data and technology so businesses can make smarter marketing decisions.
Frequently asked questions
Who did UpSwell Marketing appoint?
UpSwell Marketing appointed Tony Hobley as Chief Digital & Strategy Officer and Maureen Moran as Chief Technology Officer.
What will Tony Hobley do at UpSwell Marketing?
He will bring together Performance Media, Campaign Intelligence, Lifecycle Marketing, CRM and Creative capabilities into a single operating system.
Where did Maureen Moran work before UpSwell?
She most recently served as Chief Technology & Product Officer at Surefire Local.
