There are plenty of marketing tools and strategies that can help your business reach more people and gain brand recognition. However, few have the same advantages as social media platforms, especially Twitter. This article will go into detail on tips that will expand your businesses reach and take your digital marketing game up a notch.
Why Use Twitter for Digital Marketing
Social media is increasingly important for businesses of all sizes, even replacing websites in some instances. Among them, Twitter is one of the most accessible, and its fast pace allows you to get involved and drive engagement in many different ways. Moreover, it has some advantages that make it fantastic for marketing:
- It’s free. Small businesses and startups without additional resources for another platform or tool can jump right in and get results for no additional cost.
- Content can be shared instantly. Twitter moves quickly, but that also means content can be shared in seconds, allowing you to get your brand out there.
- It helps businesses expand their reach. Twitter has a broad audience, so almost every business can find its target demographic there.
- Customer service becomes a breeze. The platform doubles as a place to provide quick and seamless customer service and improve customer experience.
Twitter also makes it easy to engage with your audience and take a look at what everyone else in the space is doing. And yes, your competitors are definitely on social media.
“My experience with Twitter is that it’s a great place to have conversations with my audience. Not only does it make it easy to connect with them, but I can more quickly understand their needs, which, in turn, has helped the company’s conversions,” says CEO at Mawer Capital, Rudy Mawer.
Quick Twitter for Business Tips
If you plan to use Twitter for your business, there are a few things you will want to do to ensure you make a splash. The first is customizing the page with all of the essentials, starting with the Twitter handle, which should include the business name to make it easy to find and identify. Other profile essentials include:
- Use a branded image for the header that others will recognize
- Make your business logo your profile pic
- Include a proper bio and birthday (founding date)
- Make sure the profile includes the URL to your website
Additionally, you should always be working to increase your follower count and drive people to your website. That means properly interacting with followers, retweeting relevant content that contains a link to your website, and setting up ads to drive traffic to specific pages. You might also consider getting Twitter Blue for verification.
Marketing Tips for Twitter Success
There is no one-size-fits-all for marketing, but there are ways to improve your results, some general and some specific to Twitter. The following tips include using keyword targeting in ads, interacting with followers, echoing content, and keeping track of analytics to ensure you achieve your digital marketing goals on the platform.
Use Keyword Targeting
Keyword targeting is part of Twitter Ads, and it lets you reach users interested in your content through words and phrases. Twitter recommends using at least 25 relevant keywords in a campaign, and it allows both adding and excluding certain keywords. While the algorithm is already a good delivery system, keywords can help you reach exactly who you want.
Mawer says, “You can optimize growth on Twitter and broaden your reach by connecting with your target audience using targeted keywords. The important thing is to understand your target audience, so you can use keywords they will be most likely to engage with and be receptive to.”
Create a Proper Content Sharing Schedule
There is an art to sharing content at the right time, but something that everyone agrees on is that consistency is key. As long as you are consistent, followers will know what to expect, and they will check back more often for new posts and content. However, taking things a step further, you can pick specific days of the week and times to maximize your digital marketing efforts:
- B2B should send out tweets on weekdays.
- B2C should tweet out on weekends.
- In general, the best times are around noon or 5-6 PM.
- On weekdays, you can add 8-10 AM and 6-9 PM because of commutes.
When it comes to how often you should post, there is no hard rule, but you want to get out all of your content without overwhelming users. You will also want to do your own research using Twitter Analytics to hone in on the perfect times for your audience and respond accordingly.
Use Images and Videos
It is hard to find a digital marketing article or list of tips that does not include a rant about images and videos. However, it makes sense. People are visual, and good visuals are often responsible for the success of a marketing campaign. Even ordinary posts are better with an image or video, and it certainly does not hurt engagement.
Video is especially impressive, with data specific to Twitter revealing that videos increase engagement by around six times.
Interact with Followers
The first thing any Twitter newbie should know about the platform is that engagement is key. You want your followers to click, react, and interact with what you put out. However, if they feel like it is a one-way street, they are unlikely to continue doing so. Therefore, it is important to interact with them, liking, responding, and showing them you care.
If you put in the time to make sure your followers feel seen, it increases brand loyalty and helps you build a following more quickly. Moreover, it really is as easy as clicking a button or typing in a few lines of text. You can even use a tool like ChatGPT to help you create responses quickly (but a personal touch is worth the time).
Share Media Mentions
Speaking of two-way streets, you will also want to pay attention to media and other businesses that share articles, URLs, and anything else related to your business. If your business or you are mentioned, share the content since it serves a number of purposes that include:
- Making your business feel legitimate
- Giving you another piece of content for the platform
- Scratching the back of those who mentioned you
The act will help improve brand loyalty and get the word out to your followers and those of the media that mentioned you. Additionally, doing so makes it more likely that your business will be focused on and shared in content in the future.
There is no reason to ignore competitors when it comes to marketing. In fact, watching them can be a great help, allowing you to see what works and what does not, which might just mean avoiding a few missteps along the way.
That being said, do not completely rule something out or follow along without thinking just because something did or did not work for a competitor. Use their marketing efforts as a guide and then craft something that fits your business and where it is at.
According to Rudy Mawer, “While it is important to pay close attention to successful trends within your market, it is equally just as important to try new ways of marketing to differentiate yourself from your competitors. Knowing your competitors’ campaigns can help you price your offer competitively and respond to rival campaigns with your own initiatives.”
Check Direct Messages
There is a lot of open communication that goes on in tweets, but direct messages are also incredibly useful and provide privacy you do not get anywhere else on the platform. Make sure to check it regularly to see any questions or concerns followers or others might have. It is particularly important from a customer service standpoint since many expect quick responses, even on Twitter.
On most social media platforms, reposting content quickly is not advised. However, Twitter is unique in the sense that it moves quickly, which means it is easy to miss out on content. Echoing is a fix for that, allowing you to reach more people by sending out your content again after a certain amount of time.
A good rule of thumb is to try and hit a different time of day when you echo content. If you repeat the same time on a different day, people who miss out because of time constraints will likely miss out again. Try echoing content out 15 hours or a day and 15 hours after the original post.