Every day terrifying headlines fill news outlets predicting the end of many animal species, glaciers in Antarctica, and pretty soon — the world. If climate change and people’s carbon footprints don’t take an extreme turn around, we’re all doomed.
Experts say if each person gets concerned, gets angry, and makes a small dent by changing their polluting and garbage-y ways it will help this global crisis.
And one pissed off guy, who works at the startup company, E6PR, did just that. “Our story begins in 2016, when one of our team members decided it was enough, he had had it with plastic and the environmental harm it’s causing and teamed up with an engineer,” company spokesperson, Ricardo Mulas Ochoa told Grit Daily.
So the company set out to make a better six pack ring and came up with this:
The Eco Six Pack Ring is compostable and biodegradable. The company said if you compost these beer holders they will degrade in days.
E6PR built two fail-safes into the product: If some idiot throws one into a lake, the ocean, or dumps it in a park, it most cases, it will degrade in less than 200 days.
And, the company says, If an animal encounters and eats one during those 200 days, it won’t end up like this poor bird: Dead.
Ochoa said no creature (or human) should make a meal out of the rings, but they won’t harm critters who may encounter and eat it. “If an animal accidentally ingests the rings, they will be able to digest them, unlike plastic that clogs their digestive systems,” he said.
Saltwater Brewery in Delray Beach, Florida has been using these green six pack rings for about a year to holster its craft brews.
The brewer told Grit Daily the Eco Six Pack Rings are win-win for the company, beer drinkers, and animals.
“One of the biggest issues our environment faces today is the massive amounts of plastic in the ocean, and historically, beer and soda have been sold in these damaging plastic rings,” Katelyn Gove, from Saltwater Brewery, said. “By transitioning to a plastic-free, biodegradable alternative, we are happy to do our part in keeping plastic out of our oceans.”
And E6PR has some big news, the company landed its first global brand, Corona. So start cutting your lime, and get ready to enter the new world of saving the planet, where beer companies and drinkers can make a difference too.
Do you know a company or a person trying to make a difference saving the environment as well? Shoot this reporter an email and let us know their story.