Top Atlanta Realtor Sonny Jones Reveals 3 Secrets to Luxury Real Estate Success

By Sabrina Stocker Sabrina Stocker has been verified by Muck Rack's editorial team
Published on July 21, 2023

Plenty of real estate agents look the part. Whether it’s a fancy car, a glamorous website, or a sharp suit, the details can make all the difference when choosing a luxury realtor. But, if you’re spending over $500k on a property, insight, knowledge, and work ethic should be non-negotiable on your list.

Enter Sonny Jones. Recently featured as a Top 10 agent, the realtor has been the top producer in the Atlanta metropolitan area for ten years. Focusing on the nitty-gritty throughout his property deals, he now finds himself in the top 5% of all Atlanta realtors.

It’s safe to say he’s learned a thing or two in his time at the top. As the major cities of the Southeastern United States continue to balloon in size, population, and attraction, the realtor uses his knowledge of the locality and Fortune 500 expertise to seize the moment and achieve results. 

Atlanta Fine Homes, Sotheby’s International Realty, and its clients are among the chief beneficiaries of Jones’ skill and specialism. As a Global Real Estate Advisor to the company, the realtor brings his network of lenders, vendors, and contractors with an interest in interior design and architecture simmering beneath the surface.

Fortunately, the top realtor has shared some of his best advice on the house for those with an eye on the Atlanta real estate market. Here are three secrets that could help you get the most out of your next luxury property deal:

1. Perfect your price

Some realtors evaluate their success by how many deals they get over the line. But raw transaction numbers don’t tell the whole story. Especially in luxury real estate, a good broker needs to nail the financial sweet spot to maximize their client’s return on investment.

“If you’re listing a property, getting the price right is very important,” Jones explains. “Pricing properly can make thousands of dollars’ worth of difference.”

So, if you’re in the market for a realtor in Atlanta, judge them by the value of their deals, not just the amount of properties they shift. Moreover, find an expert who knows what your property is truly worth and works tirelessly to get the right price.

2. Vend a vision

This top tip is one of the Atlanta realtor’s differentiators in the market. Too many agents have their eyes fixed on the walls of a property rather than on the potential beyond them. Your apartment could have far more value than you ever thought—you just need a realtor who will pause to consider the endless possibilities.

The Global Real Estate Advisor has a killer line for the occasion: “We’re not just selling a property, we’re selling inspiration,” he says. 

But not just anyone can think up a grand marketing strategy for a one-bedroom condo. Doing so requires intricate knowledge, from the mundane opportunities of building requirements to days spent meandering through Atlanta’s Intown Market. This openness leads to thriving relationships that can help smooth over the edges of a luxury real estate deal.

3. Prepare for purchase

Is anyone ever truly ready to buy a new home? Whether you’re 25 buying your first apartment in Atlanta or 70 purchasing your seventh, it’s a daunting prospect. The realtor firmly believes you have to be ready if you want to get the best deal.

“When buying a property, complete all of the pre-work that qualifies you to purchase a home,” he outlines. “Being ready is the best way to be competitive in the market.”

If there’s one person you can’t accuse of being unprepared, it’s the Atlanta Fine Homes realtor. Though born and raised in Columbus, he served on three committees for the Morningside-Lenox Park neighborhood of Atlanta, having lived in the city for almost 30 years.

With a lifelong passion for luxury real estate and a warm familiarity with the locale driving his career, Jones’ insight into the luxury Atlanta real estate market is invaluable. If you’re among the many considering an exciting move to the ‘Hollywood of the South’ or getting itchy feet, find a realtor with theirs firmly planted on Georgia soil.

By Sabrina Stocker Sabrina Stocker has been verified by Muck Rack's editorial team

Sabrina Stocker is a Features Columnist at Grit Daily. Based in Los Angeles, she is originally from the UK and has a storied career in the events and awards business.

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