Busch just brewed up every doggo’s new favorite drink: ‘Dog Brew.’ The pawsitive drink is full of flavor minus the alcohol.
It’s an “all-natural product and contains only fresh ingredients. Made with vegetable, herbs, spices, water, and pork broth.”
The concoction “helps promote a healthy digestive system,” and offers extra nutrients, even for the pickiest rascal struggling to eat food.
And if you’re curious enough to try it, go ahead. Busch employees had to. But you might find it tastes a little bland. That’s because the drink “is made for a dog’s refined palate.”
Busch says you can pour the drink “into your dog’s bowl by itself or over food…cold or room temperature.”
Serving size depends on your dog’s weight. But drinking an entire can in one sitting is not harmful. The ‘Dog Brew’ lasts for five days in the fridge after it’s opened.
Dog Brew Sold Out
Once the drink hit the market online, Busch sold out of its first batch immediately.
A message on the site says, “Ope! We already sold through our first batch of Dog Brew by Busch. But don’t worry, we’re in the process of brewing more ‘Nectar of the Dogs’!”
The popup message continues by saying, “in the meantime, sign up for our waitlist so you’ll be first to know when it’s back in stock. Plus, you’ll receive an exclusive discount on Busch merch for you and your pup. Fur real. Thank you for your paw-tience!”
Pups Loving the Brew
Those lucky enough to score a four pack of ‘Dog Brew’ snapped pics of their dogs enjoying their new drink.
But it’s not the cheapest non-alcoholic bone broth four-pack. It sells online for $10.
The company says it will donate a dollar of every four-pack to the Best Friends Animal Society.
Three Months of Free Busch Beer
Earlier this year, Busch hooked up 500 individuals with 3 months’ worth of beer for adopting dogs.
While animal shelters were shutting down adoption events to slow the spread of the coronavirus, abandoned pets kept wandering in.
So the company teamed up with Midwest Animal Rescue in Minnesota and launched “Foster a Dog, Get Busch.” The event lasted from March to April 25th.
Dog Brew Isn’t the Only Dog Beer on the Market
Busch isn’t the only one making dog brew, Good Boy Dog Beer has a full line of brews for your pets. From pork to chicken and even peanut-based, so there’s something for every doggo.
The company website says the owners started the business out of love for their puppies and all animals. “Our oldest rottweiler, Rocky, is very sensitive to foods and allergies so we started creating him his own treats and managing his diet better.”
Drinks can be found in stores. Just punch in your Zip code and find a store stocked with the drink near you or order online. They even tossed in a coupon for your best friend.
Anheuser-Busch Revenue Drops
No business has been safe from the pandemic. And with more people staying at home, alcohol sales are down for Anheuser-Busch (A-B).
Which is why making ‘Dog Brew’ is an interesting move for A-B. As they saw a total volume decline of -17.1 percent and 17.7 percent drop in revenue.
Corona, Stella Artois and Budweiser were collectively down 16.6% worldwide, and A-B’s global brands fell by 14.1 percent globally. over the first half of 2020.
