Meet Voiijer: The New App That’s Bringing Nature to Your Smartphone

By Jordi Lippe-McGraw Jordi Lippe-McGraw has been verified by Muck Rack's editorial team
Published on October 25, 2023

In an era where technology seems to be pulling us further away from the natural world, a groundbreaking new app named Voiijer is seeking to reverse this trend, bringing the wonders of nature straight to our smartphones. This innovative social media platform is the brainchild of a formidable team consisting of seasoned explorer Michael Barth, creative technology veteran Michelle Excell, and global marketing expert Greg McConnell.

The relationship between humans and nature has been in steady decline for decades, leading to a disconnection that has far-reaching implications for the well-being of our planet. Voiijer aims to counteract this trend by reconnecting people across the globe with the natural world through user-generated content, shared stories, and amplified discoveries. It brings exploration within reach for everyone, democratizing the experience of adventure.

Since its beta launch this summer, Voiijer has experienced rapid growth, with the user base quadrupling in size. The platform has attracted a range of esteemed content creators, including mountaineer Kenton Cool, who has reached the summit of Mount Everest an impressive 17 times, Mars astrobiologist Dr. Angélica Anglés, and mountaineer-photographer Mark Fisher.

The idea for Voiijer was born during an expedition in the Gobi Desert, where Barth and his team made groundbreaking discoveries but struggled to share their findings with a broader audience. Unlike other social media platforms that offer just a snapshot of an experience, Voiijer shares the full story, allowing the community to feel a part of the journey, the education, the beauty, and the discovery that’s happening in the natural world. It is currently available for free download in the Apple App Store.

Dr. Meg Lowman, a global pioneer in forest canopy ecology, has praised Voiijer for providing real-time, in-depth access to nature for both enthusiasts and those who may feel disconnected from the natural world. “Imagine sharing those turning point moments of scientific discovery as they happen while exploring the world’s rain forests and watching them become a resource for understanding the universe. And because of Voiijer, we can all be a part of that,” she stated.

Kenton Cool, a celebrated mountaineer and a content creator on Voiijer, has expressed his excitement about the platform’s potential to capture the raw and real-time challenges faced during high-altitude mountaineering. He shared, “Our current platform is a million miles away from how we used to do it, which was via mainstream magazines or annual journals,” said Cool. “Imagine that multiplied by 100 fold, 1000 fold. In terms of the information, we can learn from it. That’s Voiijer.”

He added, “And that’s why I’m so excited to have been part of the journey to this point. And I’m beyond excited to see what the short to medium-term future holds. Because I think it is going to blow the adventure sphere apart.”

Voiijer is not just a platform for professional explorers; it is a space for everyone to share and connect over their love of nature. Users can post their own stories using photos, videos, written notes, audio recordings, and even 3D scans, creating a rich, multimedia narrative of their adventures. The platform’s “Teaser” feature makes it easy to share these stories on other social media profiles, inviting friends and followers to join in on the adventure.

Voiijer represents a seismic shift in how we connect with and experience nature. By leveraging the power of technology, it brings the natural world closer to us than ever before, fostering a sense of wonder, curiosity, and stewardship for the planet. As we increasingly live our lives online, Voiijer provides a much-needed portal to the great outdoors, reminding us of the beauty, mystery, and importance of the natural world.

By Jordi Lippe-McGraw Jordi Lippe-McGraw has been verified by Muck Rack's editorial team

Jordi Lippe-McGraw is a News Columnist at Grit Daily. A multi-faceted NYC-based journalist, her work on topics from travel to finance have been featured in the New York Times, WSJ Magazine, TODAY, Conde Nast Traveler, and she has appeared on TODAY and MSNBC for her expertise. Jordi has also traveled to more than 30 countries on all 7 continents and is a certified coach teaching people how to leave the 9-to-5 behind.

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