If you spend any time mindlessly scrolling through Instagram stories you may have seen an increase in filters that give the user the appearance of having gotten cosmetic surgery. Filters that do things like add big lips, make your cheekbones look higher, or give an overall improvement in your skin to make it look airbrushed are becoming increasingly prevalent. Users flock to check out the feature that imagines what they would look like with tons of cosmetic surgery. In the future, though, users are likely to see those features dwindle as the company behind the filters, Spark AR, announced recently that it will put a ban on filters that give the—uh, Kardashian effect.
Spark AR Speaks Out
Spark AR announced in a Facebook post recently that it would be rethinking its policies surrounding such filters. Crediting a “well-being policy,” the company wants to create a community on social media that fosters good well being and a positive experience, rather than becoming an app for people to experiment with what they would change about themselves if given the opportunity to do so. The policy update goes along with Instagram’s other recent initiatives to focus on the mental health of its users, considering that the app also began testing hiding likes from posts in countries like Australia.