Inside OnlyFans’ $7.8 Billion Economy: The Cities and States Driving Fan Spending

OnlyFans is projected to generate an estimated $7.8 billion in global fan spending in 2026, with the United States accounting for roughly $4.82 billion, or 62% of the worldwide total, according to OnlyFinder’s OnlyFans Wrapped 2026 report. That places American spending above the combined estimated total from all other countries tracked in the analysis.

The report offers a geographic picture of where that money is concentrated. New York City leads U.S. cities in total estimated spending, while Portland, Oregon, ranks first when spending is measured per 10,000 adults. At the state level, California ranks first in total estimated spending, followed by Texas and New York.

The contrast matters. The largest markets are driven by population, income and scale, but per-capita rankings highlight places where paid engagement with creator content is especially concentrated. That creates a different map of the platform economy, one in which Portland outranks Los Angeles on a population-adjusted basis and cities outside the country’s traditional media capitals can emerge as unusually active markets.

The States With the Largest Spending Totals

The report covers 51 states plus Washington, D.C. and identifies a small number of large markets that account for a meaningful share of U.S. spending.

1. California ranks No. 1 in estimated OnlyFans spending, at roughly $675 million for 2026, according to public reporting on the OnlyFinder analysis. The state’s size, high-income metropolitan areas and large creator economy make it the country’s largest spending market by total dollars.
2. Texas ranks No. 2, with an estimated $497.5 million in spending. Its position reflects the influence of several large metropolitan areas rather than a single dominant city.
3. New York ranks No. 3, with an estimated statewide spend of approximately $341.9 million. New York City accounts for a substantial share of that figure, with residents projected to spend $164.3 million during 2026.

The state rankings measure total dollars rather than spending intensity. That distinction matters because populous states naturally have an advantage in a volume-based ranking. California’s lead shows the magnitude of its market, but it does not necessarily mean its residents spend more per person than residents of smaller states or cities.

The Cities Leading by Volume and Per Capita

At the city level, the report produces two different stories. One ranking identifies the largest markets in total spending. Another measures spending per 10,000 adults, offering a population-adjusted view of consumer activity.

Largest Cities by Total Estimated Spending

1. New York City ranks No. 1 in total estimated U.S. spending, at approximately $164.3 million in 2026, according to public reporting on the study.
2. Los Angeles ranks among the country’s leading city markets by total spending. The OnlyFans Wrapped 2026 report estimates that residents spent approximately $135 million during the year. Los Angeles also ranks No. 2 in per-capita spending, making it one of the few cities that stands out by both total volume and population-adjusted demand.
3. Chicago and Houston follow New York City and Los Angeles among the leading cities by total spending, according to public coverage of the rankings.
4. London is the highest-ranking non-U.S. city in the total-spending list cited in public coverage, showing that large international markets still contribute meaningfully to the worldwide total.

Top Cities by Spending Per 10,000 Adults

1. Portland, Oregon, ranks No. 1 globally by per-capita spending, with an estimated $455,291 spent for every 10,000 adults, according to public reporting on the findings. Its lead is the report’s most unexpected geographic finding.
2. Los Angeles, California, ranks No. 2 on the per-capita measure, at approximately $449,557 per 10,000 adults, according to the reported city rankings.
3. Zurich, Switzerland, is the only non-U.S. city in the global top 10 on the per-capita list. Public coverage places Zurich at No. 6.

Nine of the report’s top 10 cities by per-capita spending are in the United States. That pattern underscores the outsized role of American consumers in the broader creator-subscription economy.

A Different Map of Digital Demand

The state and city rankings show why a $7.8 billion estimate is more than a platform-scale number. It is a measure of where direct spending on creators is concentrated and how differently that demand looks depending on the metric.

California, Texas and New York lead by statewide spending volume. New York City leads individual cities in total estimated dollars. Portland leads when spending is measured relative to its adult population. Los Angeles stands out because it combines high total spending with a No. 2 per-capita position.

That divide between total and per-capita measures is central to the story. Total spending identifies the biggest commercial markets. Per-capita spending identifies the places where consumer participation is most intense. Together, the rankings suggest that the biggest fans are not always located in the most obvious cities.

OnlyFinder’s figures are estimates, not independently verified financial disclosures from OnlyFans. Still, the geographic analysis offers a detailed view of the U.S. market’s scale and concentration: a $4.82 billion national spending base, led by California and Texas at the state level, New York City in total city spending and Portland on a per-capita basis.