12 Innovative Ways Technology Has Transformed Customer Engagement

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on August 2, 2023

To help you understand how technology can be leveraged to engage and connect with customers, we asked twelve industry leaders and marketing professionals to share their unique experiences. From engaging customers with a Chatbot Buddy to conducting data analysis for consumer insight and engagement, these insights provide a comprehensive look at the innovative ways technology is being used to enhance customer engagement and generate positive outcomes.

Explore these 12 expert opinions on innovative ways technology has transformed customer engagement.

  • Engage Customers With a Chatbot Buddy
  • Host Virtual SEO Workshops for Innovative Engagement
  • Enhance Satisfaction With Personalized Onboarding Calls
  • Boost Conversion Rates With Email-Marketing Automation
  • Build Global Connections Through Virtual Events
  • Foster Community and Trust in Live Sessions
  • Improve Sales With Interactive Social Media Campaigns 
  • Organize Tasks via “To-Do” Platforms
  • Enhance Customer Connection With a Social Media Strategy 
  • Increase Engagement With a Virtual “Financial Health Gym”
  • Use VR Demonstrations to Grow Sales
  • Conduct Data Analysis for Consumer Insights

Engage Customers With a Chatbot Buddy

Technology is our secret weapon for engaging customers like never before. Our chatbot extraordinaire, “Chatbot Buddy,” is not your ordinary bot—this one’s got personality and brains! Buddy delivers personalized experiences, answers FAQs, and even cracks a joke or two. 

But wait, there’s more! It’s also a data genius, analyzing customer preferences at warp speed. Take this real-life example: A customer approached Buddy with a product query. Not only did it provide a lightning-fast response, but it also suggested other items the customer might love. 

Result? One happy camper who ended up buying three products instead of one! Our charming Chatbot Buddy has boosted customer satisfaction by a whopping 30% and led to a sweet 25% increase in repeat purchases. So, while others are stuck with boring interactions, we’re forming digital friendships that keep customers coming back for more.

Himanshu Sharma, CEO and Founder, Academy of Digital Marketing

Host Virtual SEO Workshops for Innovative Engagement

To engage and connect with our customers uniquely, we’ve utilized technology to conduct virtual SEO workshops. 

These online sessions provide our clients with practical knowledge about improving their online presence and give us a platform to understand their unique challenges and needs. As a result, we’ve seen increased customer loyalty, improved customer relationships, and insightful feedback that helps us tailor our services. 

These workshops have attracted potential customers, serving as an indirect marketing tool. The lesson is simple: with technology, customer engagement can be as innovative as you make it.

Jaya Iyer, Marketing Assistant, Teranga Digital Marketing

Enhance Satisfaction With Personalized Onboarding Calls

At our company, we’ve capitalized on technology’s potential to engage customers by introducing personalized onboarding calls. 

Right after a new customer makes a purchase, our team conducts an interactive session tailored to their unique needs and interests. This strategy showcases our commitment to individualized service and significantly enhances customer satisfaction and cultivates trust.

Simultaneously, these discussions enable us to gain critical insights into each customer’s specific requirements. This knowledge plays a vital role in refining our products and services to better cater to their needs, resulting in increased customer retention. 

These calls allow us to troubleshoot any issues swiftly, ensuring a streamlined onboarding process and faster product adoption. Further, during these calls, we offer suggestions about product features that align with the customer’s objectives, driving a more fulfilling and efficient user experience.

Rafael Sarim Özdemir, Founder and CEO, Zendog Labs

Boost Conversion Rates With Email-Marketing Automation

With the help of advanced email-marketing automation platforms, personalized messages can be sent to customers based on their preferences and behavior. 

By segmenting the email list and tailoring the content to match each customer’s interests, a significant increase in open rates and click-through rates can be observed. This personalized approach not only strengthens customer relationships but also results in higher conversion rates.

Ranee Zhang, VP of Growth, Airgram

Build Global Connections Through Virtual Events

With the rise of virtual events and webinars, I have successfully connected with customers on a global scale. By hosting informative and engaging online sessions, I have been able to share valuable knowledge, showcase products or services, and interact with participants in real time. 

The positive outcomes of these virtual events include increased brand visibility, lead generation, and strengthened relationships with customers.

Span Chen, Growth Director, Notta

Foster Community and Trust in Live Sessions

Live video-streaming platforms such as Facebook Live and Instagram Live have provided opportunities to connect with customers in real-time. 

By hosting live Q&A sessions, product demonstrations, or behind-the-scenes glimpses, I have fostered a sense of community and authenticity. This has resulted in increased engagement, brand trust, and a stronger connection with customers.

Adil Advani, Marketing Director, AnySoftwareTools

Improve Sales With Interactive Social Media Campaigns 

Through social media platforms like Instagram and Facebook, I have created interactive campaigns that encourage customer participation. For instance, I organized a photo contest where customers were asked to share their favorite moments using our product. 

This not only increased brand visibility but also fostered a sense of community among customers. The positive outcome was an increase in brand loyalty and a boost in sales.

Farhan Advani, Director of Marketing, PhotoshopBuzz

Organize Tasks via “To-Do” Platforms

As an accountability service, we deal with clients who want our help in getting things done. This involves us making a note of their long-term and daily goals. However, the longer the list, the more scope there is to miss things and for deadlines to pass by. 

So, we leverage “to-do” platforms like Trello and Todoist to help organize our clients’ tasks. We take the headache of managing these away from them, thus giving them the benefit of knowing someone is monitoring their goals and letting them know when it’s time to work.

Manasvini Krishna, Founder, Boss as a Service

Enhance Customer Connection With a Social Media Strategy 

One way technology has been leveraged to engage and connect with customers is through social media strategy. Advancements in social media aggregation have streamlined the social media management process, making it easier to capitalize on trends and have a unique approach for customers. 

Apps like Hootsuite and Sprout Social compile every social media channel into one centralized location, making it easier to respond to users’ messages, reply to their comments, and discover user-generated content surrounding a brand. 

Tools like these can even help visualize engagement data so strategies’ effectiveness can be tracked and improvements made as needed. Technology has made it easier to connect with an audience than ever before and should be leveraged in any organization.

Tyler York, CEO, Achievable

Increase Engagement With a Virtual “Financial Health Gym”

Harnessing the power of technology in practice has led to the creation of a virtual “financial health gym.” Just as one uses a fitness app to track their physical health, clients use a digital platform to monitor their financial well-being. 

This platform provides real-time updates on their financial status, offers personalized advice, and even allows for virtual meetings. It’s like having a personal trainer but for your wallet. The result? A dramatic increase in client engagement and financial literacy. 

Clients are more proactive, making informed decisions that positively affect their financial future. It’s a win-win situation—they’re financially healthier, and the service is improved. Technology, when used right, can truly revolutionize the client-advisor relationship.

James Allen, Founder, CPA, CFP, and CFEI, Billpin.com

Use VR Demonstrations to Grow Sales

For businesses, technology is evolving to bridge the gap between the physical and digital worlds. This factor is something that has been used to create a VR demonstration for customers. 

It allows valuable customers to experience products and services properly in the comfort of their homes. Creating a virtual-reality showroom has helped grow sales and the overall business.

Faizan Khan, PR and Content Marketing Specialist, Ubuy UK

Conduct Data Analysis for Consumer Insights

Always strive to know your customers and be where they are when it is convenient for them. I highly recommend looking into your data multiple times a day to truly understand your consumers’ needs and desires. 

Where possible, grasp their personal insights as well—hear their feedback directly and build a listening culture as you tackle and make sense of your data. 

Be strategic and develop a forward-thinking mindset to protect your consumers’ needs and forecast the trends and culture that will influence their decision-making and quality of life in the long run.

Tristan Harris, Demand Generation Senior Marketing Manager, Thrive Digital Marketing Agency

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By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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