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Guy Kawasaki on Secular Evangelism, Working with Steve Jobs and Latest Book “Wise Guy”

Guy Kawasaki did not invent secular evangelism, but he did help to make it popular. This goes back to 1983 and his work with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, as well as holding an advisory role for many silicon valley startups.

Guy is the author of fifteen books that have been both New York Times and Wall Street Journal bestsellers, the latest of which, “Wise Guy,” focuses on unlikely stories from his life and lessons we can learn.

Guy gives over fifty keynote speeches per year. His clients include Apple, Nike, Gartner, Google, Microsoft, and Breitling as well as dozens of trade associations.

“At 21 I thought that the key to successful company was the quality of the idea. Is it patent-pending, curve jumping, paradigm-shifting idea? Now at 64 I have come to believe that good ideas are easy, Implementation is hard.”
-Guy Kawasaki

The biggest thing that Guy has learned in his career? Ideas are cheap, Execution is valuable.

With so many ideas out there Guy Kawasaki has learned its the one that can make them happen.

“It doesn’t matter if its patent pending or paradigm shifting,” Kawasaki points out. The Point? Can you make it happen?

As for his time with Apple, Guy describes not only what it was like working with Steve Jobs, but what happened when he made the mistake of disparaging one of Apple’s executives right in front of Jobs.

As for unwinding, Guy can be seen riding the occasional wave, as a few years ago he took up surfing.

Guy Kawasaki sits down with me, Jeremy Ryan Slate, on the latest episode of the Create Your Own Life Show.