Search engine optimization (SEO) has become an increasingly important component of operating a business online, making it imperative that serious entrepreneurs learn to implement it in-house effectively.
Doing so is easier said than done, however, which is why the services of those like SEO agency owner Damon Burton and his Certified SEO program are needed. Through this program, individuals can learn about building sustainable visibility and reducing long-term marketing costs.
SEO as a Core Entrepreneurial Skill
Since not all business owners have a background in SEO, entrepreneurs often outsource this component of digital marketing without fully understanding what it is they’re paying for. As such, learning the fundamentals of SEO empowers better decision-making, even in instances where individuals have to outsource in the future.
How In-House SEO Cuts Recurring Costs
What many business owners don’t know is that traditional SEO agencies charge ongoing retainers. While this practice might not ordinarily be an issue, entrepreneurs with little understanding of what effective SEO would be or what it looks like will naturally have a more difficult time discerning whether a given agency’s deliverables are sufficient.
Damon’s Certified SEO program helps entrepreneurs avoid this problem by providing a one-time investment that supports students’ learning consistent SEO strategies, in turn giving them the skills and resources they need to avoid the long-term costs that can come with uninformed outsourcing. In learning SEO, startups can better implement long-term cost control strategies, saving them financial headaches down the line.
Speed, Adaptability, and Control
On the whole, entrepreneurs who understand SEO can act faster, optimize campaigns in real-time, and adapt to algorithm changes without needing to wait for external teams to make changes that would impact rankings or visibility.
These skills might ordinarily be difficult or time-intensive to learn on one’s own, but Damon Burton’s course demystifies SEO by removing the industry jargon and smoke screens that often intentionally obfuscate the agency world. By taking control of SEO implementation for themselves, entrepreneurs gain direct control over what happens on their websites and why.
Certified SEO as a Proven Roadmap
Damon knows Certified SEO works because he personally went through many of the struggles and difficulties the program is designed to address. The program was built from real-world agency practices that he refined over his 18 years in the industry, allowing him to craft structured models that teach both theory and practical implementation.
Additionally, Damon brings both authority and proven results to the table, with some of his past clients including billion-dollar brands and solo entrepreneurs alike. These experiences have helped make Damon flexible and able to educate learners in a variety of professional contexts.
Ideal for Side-Hustlers and Growth-Stage Businesses
Understanding SEO practices is a valuable asset for anyone who regularly deals with digital marketing, but this skill is especially useful for marketers and entrepreneurs already comfortable with digital tools that help with design and content.
Having a solid grasp of SEO thereby adds a potential revenue and visibility channel that entrepreneurs can access.
Future-Proofing Against Bad SEO
With the existence of good SEO agencies come subpar ones, some of which may attempt to scam entrepreneurs who lack the SEO knowledge needed to know better. As such, knowledge serves as a defense against shady offers, keyword stuffing, and black-hat techniques that only serve to reduce a business’s credibility and harm its finances.
Good SEO practices are by no means easy to acquire, but with guidance from experts like Damon Burton, his best-selling SEO book Outrank, and his Certified SEO program, entrepreneurs can give themselves the tools they need to implement their own SEO or otherwise outsource the task to an agency whose work they can better comprehend and therefore verify.
