Tim Wu is a contributor at Grit Daily Group and the founder and CEO of ESR, a global tech brand known for rethinking how everyday technology fits into modern life. He founded ESR in 2009 with a clear belief that smart accessories should go beyond protection—bringing intelligence, purpose, and design soul into every product. Before founding ESR, Tim held senior leadership roles at Google, where he served as Vice President of Online Sales and Operations for Taiwan and Hong Kong, and at Dell, where he was Director of Customer Experience and Retail Operations for Greater China. He holds an MBA from Vanderbilt University, where he specialized in strategy and marketing. Driven by a user-first mindset, Tim continues to lead ESR’s mission to make technology easier, more intuitive, and seamlessly integrated into daily life.