As artificial intelligence technologies like ChatGPT take the wheel, a major ethical dilemma has emerged regarding how these systems source their training data. These AI models rely on massive datasets collected from the internet, encompassing various forms of creative content like articles, images, and videos. Unfortunately, this process often happens without the creators’ consent or knowledge, leading to concerns over unauthorized usage and lack of compensation.
In response to these challenges, the innovative, credible content platform, Credtent, was born. This software is designed to ensure content creators receive proper recognition and payment when their works contribute to AI training models.
Eric Burgess, Credtent’s founder and CEO, sought a way to protect creators of all kinds from copyright infringement due to unauthorized AI training. In doing so, Credtent serves to guarantee fair compensation and ethical use of content, allowing creators to choose how their work is integrated into the evolving AI landscape.
Burgess, whose passions lie at the “intersection of technology and creativity,” recognized the problem of AI drift — a phenomenon where models lose accuracy over time due to outdated or biased data. Credtent’s creator-first, opt-in licensing model ensures transparency in verifying data sources, meets industry standards, and mitigates the risks of unauthorized content use, all while effectively combating AI model drift.
“We wanted to empower creators to be able to take back control of their work in the age of AI,” said Burgess. “We want to make sure that we are encouraging better use of credible content in AI training.”
Creators face ongoing challenges as many AI companies rely heavily on the Fair Use doctrine to access copyrighted material, raising both ethical and legal concerns. Credtent offers a promising solution not just for protecting creators’ rights but also for AI companies seeking to source content ethically and transparently.
A standout feature of Credtent is its recently released three-badge system, designed to establish transparency and trust in AI content sourcing:
- Verified Creator Badge is awarded to content creators who have registered their works on the platform, establishing their ownership and authenticity.
- Ethical AI Badge is given to AI developers who use Credtent’s platform to source data ethically, ensuring proper recognition and compensation for creators.
- Compliance Badge signifies adherence to legal and ethical standards in content usage, providing assurance to both creators and developers about the integrity of their data practices.
Creators can access badges here.
“Credent’s goal is to help these companies make sure that they can say ‘this is human-created content entirely’ for a company that wants us to verify their system. They can register through Credtent and use our badge system to make those kinds of declarations,” said Burgess. “We’re making sure we’re solving problems for both sides of this. It’s just about ethical and credible content sourcing used for these models.”
Help Texts, the grief support messenger, utilizes Credtents’s ethical AI badge to prove their texts are purely human interaction and nothing else. In doing so, Credtent is paving the way for trust in a landscape dominated by AI, giving back the controls.
