Clothing Startups: Tempting, but a Minefield of Pitfalls

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on July 7, 2021

A number of entrepreneurs contemplate a clothing startup. But the real question lies in how difficult it can be.

Keep in mind that starting a business is not a walk in the park. That’s why we are glad to see you today because we are here to help you out with that.

Are you ready to make your rollercoaster ride into the clothing business industry a smooth-sailing experience? Sit down, strap on your seatbelt, and continue to read on.

Budget Comes First

When starting a business in the clothing industry, you need to plan your budget first before diving into the waters. Keep in mind that this industry is sometimes unpredictable. You always need to keep an eye out for trends and see what will hit or miss. 

These factors alone will take a toll on your budget. Better yet, create a business plan that will help you organize things not only the budget alone but other aspects of your clothing startup, too.

Let Your Creativity Do the Talking

Getting into the clothing business is also a way of testing your artistic skills. This is where creating your designs comes into play. Toy around which looks best for your target market, and do something unique that will make them gasp for awe.

Start by sketching your designs on paper. If you want to add more details and get a closer look at each side and corner, you can recreate the design using the software. Adobe Illustrator is a good one to start with. Other alternatives include Autodesk or C-Design Fashion just to name a few.

Imitation is not new in the clothing industry, especially in the design department. That’s why you have to be careful when doing your designs. Make sure to license them as fast as you can before it gets stolen and owned by your competitors. 

If you’re having a hard time creating your designs, you can always hire a designer for that matter. However, doing so might be more costly than just making your own. 

A Trusty Clothing Manufacturer Is a Must

Who else will produce those remarkable and fashionable designs? Clothing manufacturers, of course. So do your research and opt for one that is trusted and reliable. 

If your clothing startup is focused on outwear, you might want to try a outwear wholesale manufacturer to cater to your needs. They are a great choice if you’re into durability and reliability in different climates while still looking cool and chic.

Picking a trusted manufacturer should never be overlooked because this aspect can make or break your clothing startup. Here are some tips that will help you choose the right one:

  • Batch testing – Submit your designs to multiple manufacturers for a sample and see which of them produces the best quality. 
  • Your design, your choice – Do not hesitate to request additions or improvements if the sampled results didn’t meet your expectations. 
  • Ask questions – Lastly, asking questions goes a long way. So don’t forget to ask questions about the materials and equipment used, as well as the cost of manufacturing your designs.

Determine Your Target Market

Different types of businesses have different target markets. That’s why it’s important to determine the target market of your brand.

Should you be targeting teenagers, professionals, or even casual fashionistas, there’s always a consumer made just for you as long as you choose wisely.

This also depends on the design of the clothes you are going to sell, which brings us back to our topic earlier. If you want to design clothes that are catered to a specific audience (e.g teenagers), then focus on that one.

However, the best way to gain profit is catering to different types of consumers. Though keep in mind that this will take a huge toll on your budget. That’s why proper planning should be a priority before diving in.

Location Matters

If you want to have a brick-and-mortar location for your clothing business, then finding the best spot will give you an edge over your competitors. The best place to have a physical store for your clothing brand is in locations where it can be easily accessed by people.

This could be in the heart of your city or somewhere where it can be easily seen by potential customers. The more people can have easy access to your store, the higher the chances it can attract more buyers.

Hire a Marketing Team

Of course, a clothing startup will never be complete without a marketing team. And the best way to market such is by having exposure on the internet, more particularly, in social media.

There are plenty of ways that you can market your fashionable products on social media, here are some that you can try:

  • Video content – What better way to show off those stylish clothes is by making video content for them. Since this business is focused on clothing, it’s best to hire a model that can rock off your creations as well.
  • Photo albums – Want your customers to have a one-stop place to browse your catalog of fashionable clothes? Creating a photo album on Facebook or Pinterest is the best way to do that. Don’t forget to add a description for each product too!
  • Special online events – Do some vouchers or special discount giveaways by hosting online events. This will make your current buyers or even potential buyers eager to participate. Because of course, who doesn’t love discount coupons and extra perks, right?

Skyrocketing your clothing startup is not something that can be achieved overnight. It takes time and patience before everything falls into place.

That’s why proper planning and putting these factors we listed above into consideration is a must. We hope you learned something from this thorough article when it comes to building a clothing brand. 

Should you have any questions regarding the topic, feel free to leave a comment below and we’ll be glad to discuss it with you.

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he is on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 40+ early stage startups through 2021.

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