Chanel’s New Makeup Line for Men is Raising Eyebrows in an Industry That Wishes to be Genderless

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team
Published onย September 2, 2018

Chanel’s new makeup line for men raised some controversy in the last few days across the internet – with Twitter and Instagram users suggesting that makeup doesn’t have to be specifically “for boys” or “for girls.”

Boy De Chanel is being received well, despite the criticism. Most people in the makeup industry agree that advertising to men is important, and men should be included in the expanding makeup industry, which is kind of amazing progress all around.

However, there’s always been a question of gendering beauty products, especially in the last few years. From pink vs. blue razors to wondering why men’s deodorant needs to be named after dragons and cars, there’s also been this notion that men’s beauty products differ that much from any other regular product.

Chanel does boast a new formula and sleek new packaging for their men’s makeup line. Chanel’s new makeup line for men will include foundation with SPF 25, eyebrow pencils, and lip balms, to start.

The face of Chanel’s campaign is South Korean actor, Lee Dong-Wook, with the line expected to launch in South Korea in November before coming to stores worldwide (we assume in time for Christmas).

Jake-Jamie, a UK based beauty influencer told Cosmo about his opinion on Chanel’s latest move, as a guy who proudly wears makeup:

“I think it’s amazing that brands like Chanel are bringing makeup for men to the forefront of people’s minds, however I personally prefer a genderless approach to makeup. I just wish we lived in a world whereby gender boxes didn’t exist.”

On the other hand, the argument is that a lot of men don’t feel comfortable buying products that are marketed towards women. But that’s a whole other conversation.

By creating a line specific to men, Chanel is yet another brand (Tom Ford had a beauty launch for men earlier this year) that’s trying to expand the makeup market.

What do you think? Drop your opinion in the comments below!

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer.After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete.ย From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

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