At the intersection of art, technology, and luxury branding, motion design is becoming an increasingly central tool for how brands communicate in the digital age. It allows luxury houses to enhance storytelling, capture attention, and create immersive experiences. Luxury brands use motion design to boost digital storytelling, grabbing attention and increasing engagement far more than […]
Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct Mail: Business Insights 2026 report shows that printing, shipping, and delivery remain major blind spots for most teams, leading to surprise costs and missed in-home windows. The strongest direct mail programs are pulling ahead by treating mail like a digitally powered channel: assigning clear operational ownership, building real-time delivery visibility, and using AI for personalization and optimization. As USPS changes and delivery variability increase, execution—not just creative—has become the differentiator.
Performance advertising was built for speed, scale, and measurable outcomes. It helped push global digital ad spending to over $650 billion annually, with performance formats accounting for a growing share of that total. Yet the same system that rewards efficiency has long tolerated, and sometimes enabled, fraud, malicious creatives, and low-quality traffic. PropellerAds operates squarely […]
Lob’s 2025 State of Direct Mail report reveals Gen Z and Millennials are embracing physical mail as a trusted, high-impact marketing channel. As digital fatigue grows, direct mail is driving engagement, conversions, and brand loyalty across generations.
One hot September morning in Chicago, a young designer walked into the offices of Auto Transport Chicago, one of the largest auto-hauling companies in the United States. Despite its scale, Auto Transport Chicago was struggling with its branding. Its advertising was uninspired, its social media presence nearly nonexistent, and its visual identity fragmented. CEO Dmitriy […]
Fresh marketing/ad campaigns tell a story and should be highly creative and compelling to capture a person’s interest. The new creative campaign “Shangry” from beverage startup Lucky Energy successfully hits both marks. Developed by their in-house creative team, “Shangry” includes an irreverent “shart” film, trucks, and billboards featuring edgy, cheeky messaging calling out what other […]
Digging up the walled gardens, aka paywalls, is key for the future of online advertising. In a major strategic shift, media giant CNN introduced a digital paywall this month asking users to pay $3.99 per month to access premium content. This is nothing new in the online media landscape, 75% of American news outlets now […]
“Omnichannel” has been elevated to near-mythical status, with proponents touting it as the quintessential strategy for unifying the customer experience across digital and physical realms. However, this concept, while rich with potential, often leads brands into a quagmire of overextension and superficial engagement. The real challenge for brands, especially in a marketplace crowded with competing […]
The content creation landscape is on the verge of a massive AI-content-generated tsunami. With over 200 million creators already competing for attention, the rise of AI-generated content is set to flood the market further. Companies like McDonald’s are now releasing AI-generated ads, and AI influencers are becoming the norm for brands. The competition for ad […]
At this year’s Converge at Cannes event, held during the prestigious Cannes Lions International Festival of Creativity, a panel of industry experts gathered to discuss the rapidly evolving role of artificial intelligence in advertising and marketing. The session, moderated by Michelle Kim, Regional Vice President at Ogury, featured insights from Andrew Geller, Executive Producer and […]
