Are you missing the biggest portion of buying influencers in the market? Most businesses are. Through time and research, Bridget Brennan has found that many buying decisions are made overwhelmingly by women.
However, many businesses are still missing the boat in tailoring their marketing messages to women.
The motivation is different, why the decision is made is different; businesses need to learn more about their consumer if they want to take their sales to the next level.
Bridget has found that most women are buying for more than just themselves. In addition to having careers, many women are the primary caregivers in the home. In fact, its the motivation behind her new book: “Winning Her Business.”
Bridget Brennan is CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers.
Women often bring a very different life experience to the table when it comes to making buying decisions. For example in virtually every society in the world women are the majority of primary Caregivers for both children and the elderly and this means that in the marketplace when women are out buying or shopping or researching products are often not only buying for themselves.
She is one of the world’s leading authorities on women consumers. She is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team, and was named a “Woman to Watch in Retail Disruption” by the social think tank Remodista. She is also a regular contributor for Forbes.com on the topic of women consumers.
In the latest episode of the Create Your Own Life Show, Bridget Brenna sits down with me, Jeremy Ryan Slate, to talk about marketing to women consumers.