Street Fight

Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. At Grit Daily, Street Fight covers the business of hyperlocal marketing, commerce and technology.

Foot Traffic Data Shows Signs of Retail Apocalypse Can Speak to Smart Retail Strategy

Every year produces new trends that have the ability to affect not only brands but also entire sectors. 2019 was no different. A number of brands with dedicated followers fell victim to the infamous “retail apocalypse” while others managed to flourish. We looked back at the year and highlight some of the most important trends that defined 2019 and could have a critical impact in 2020. Offline Optimization  Over the last year, we saw many well-known brands close their doors and scale back...

Gimbal App Gives Consumers More Choice, Privacy Controls

The issues surrounding consumer privacy and location data have reached a boiling point, with national media outlets and industry watchdog groups calling for increased regulations. Rather than waiting for additional rules to come down the pipeline, some technology companies are taking a more proactive approach. While the industry waits for full enforcement of California’s Consumer Privacy Act (CCPA) to go into effect later this year, the mobile advertising, location solutions, and data company...

What Consumers Believe About Ads: Effectiveness, Creepiness, Transparency

Consumers widely find personalized ads creepy, and they are not commonly convinced that those campaigns offer them salient benefits. That’s a finding from a recent survey by Best SEO Companies, which in a poll of 1,052 Americans found that 65 percent find personalized ads creepy and only 36 percent consider them beneficial. The good news for advertisers is that members of Gen-Z, while finding ads just about as threatening to privacy as respondents of every other age group, appear to see their...

How to Capture the Attention of Multiscreen Consumers

Capturing and keeping consumers’ notoriously short attention spans is hard enough, but in a multiscreen world, that attention is increasingly split. Multi-screening has been growing for years and the GlobalWebIndex 2019 Q1 reported 72% of people ages 16-24 say they use social media while they are watching TV. This demonstrates how ingrained this behavior has become, particularly for Gen Z. Experts claim this habit perpetuates itself, as turning to multiple screens diminishes our enjoyment of...

Making Human Connections in the Age of Automation

The end of the decade marks a challenging time for marketers as they attempt to envision the next 10 years. At the turn of the 2010s, no one could have envisioned the advanced AI-powered marketing and campaign automation tools that are available today.  Despite access to smart technology, modern marketers still must balance multiple factors to create business value for all stakeholders, including eliminating boring, ineffective ads, grappling with the automation myth, embracing the data...

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