Street Fight

Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. At Grit Daily, Street Fight covers the business of hyperlocal marketing, commerce and technology.

How To Win with a Gen Z Audience

Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup. Today, Generation Z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience.  From the type of content they watch and the format they watch it in to...

Is Uber Local Advertising’s Duopoly Killer?

The most cited challenger to advertising’s Facebook-Google duopoly is easily Amazon. And rightly so: its ad business reached $10 billion last year and $3.6 billion in Q3. eMarketer predicts it will reach 10 percent of U.S. digital ad revenues by 2020, versus Google and Facebook’s combined 60 percent. But when zeroing in on local advertising and commerce — as opposed to driving eCommerce, another challenger may loom: Uber. In fact, we have a longstanding prediction that it will blitz local...

6 Trends to Watch in Holiday Search Marketing

With fewer than two months to go until Christmas, retailers are already kicking their holiday search marketing tactics into high gear. Holiday sales this year are expected to increase roughly 4% over 2018, according to the National Retail Federation, and consumers are expected to be especially price-conscious. How will the retail industry respond to the changing dynamics in search marketing? Let’s take a look at some of the biggest trends expected to influence holiday search marketing this...

Building Customer Loyalty: Is Texting the Answer?

In today’s fast-paced world, we depend on our phones to help us get things quickly and easily. So, is texting the answer to building customer loyalty? Short answer: yes. Long answer: also yes, but it matters how you use it. For appointment-based businesses, efficiency and simplicity are key to keeping customers engaged and coming back for more. Integration with online booking, improving gift card sales, and managing scheduling requests are three simple avenues that can have a big impact on...

The Vertical Approach to Grocery Marketing

We don’t all exercise in boutique fitness studios or purchase luxury cars, but we all have to eat, and that means grocery—both online and offline—is a massively important industry for local marketers. More than just a niche market inside the retail vertical, grocery marketing has grown to become an industry unto itself. According to eMarketer, grocery is the “least penetrated but fastest-growing category” in e-commerce. Explosive growth, fueled in part by the rising popularity of online...

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