Street Fight

Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. At Grit Daily, Street Fight covers the business of hyperlocal marketing, commerce and technology.

Local Advertising in the Time of Social Distancing

Many of us are facing a reality in which #QuarantineLife is the new normal — at least for the foreseeable future. Even with offices temporarily shutting their doors and the worldwide workforce moving to a remote-based culture, the tools provided by local social advertising can help businesses, perhaps especially those dealing with store closures, drive their goals forward. Drivers for Forced Change In the past several days – specifically in the United States – city and state governments, as...

These Chatbots Are Helping Brands Respond to Covid-19 Queries

Healthcare organizations aren’t the only businesses being inundated during the coronavirus pandemic. Across the globe, companies in virtually every industry—and especially banks, hotels, and retailers—are struggling to find ways to communicate with customers while their physical locations are closed to the public. Call centers are getting slammed, and hold times at some banks are reaching 10 hours or longer. Chatbots could help fill the gap. Although there will always be a need for human...

What California’s Gig Economy Law Means for Worker Flexibility

California Governor Gavin Newson signed into law gig worker protections bill AB-5 at the end of last year, with the goal of reducing the misclassification of workers as “independent contractors” rather than employees. The legislation represents an important development in the gig economy because worker misclassification erodes basic protections like a minimum wage, paid sick leave, and health insurance benefits.  AB-5 will impact at least one million California workers who have been forced...

The Risk of Emphasizing Data Quantity Over Quality

The privacy movement heralded by January’s implementation of the California Consumer Privacy Act has shone a spotlight on the ethical issues surrounding data collection. But digital marketing insiders know that ethics is not the only issue plaguing data-driven business. Ensuring the quality and accuracy of data is a major challenge for marketers, data brokers, and consumers. Drew Kutcharian, CTO and co-founder of audience platform DISQO, checked in with Street Fight to provide his vision of...

Creating and Maintaining a Cohesive Digital Brand Image

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy...

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