The startup Flam, involved in applying AR on social media networks, has completed its seed funding round with $3.5 million raised. Inventus Capital Partners SV. 9Unicorns and Silicon Valley Quad lead the round, along with the participation of Kwaish Ventures and a few other investors.
The Indian company was started in May 2021 by the three co-founders Shourya Agarwal, Malhar Patil, and Rajat Gupta who graduated from BITS Pilani. Flam has been introduced as the first AR-based social media networking platform in the world, created for users across the globe.
Its FlamCards allows users to print generated videos. Some of the live features are going to be launched including Flam Rewards, a gamifying AR camera scanning tool.
FlamStories, is helping to change video on FlamCards, a hidden photo/video on a blank FlamCard which only can be visited by the recipient named FlamGhost, Flam 3D filters, and privacy controls, control who can see the user’s media.
According to the media network startup, they will use the newly raised funding in order to boost the company’s development, including user engagement on Flam’s new social media features, AR adoption, building a scalable next-gen AR engine, and expanding to international markets.
In addition, the company targets to build a high-quality team, who has expertise in computer vision, graphics engineering, GPS mapping, and social media product development as well as growth managers and 3D designers.
“Even as Big Tech companies double down on a variety of AR use cases, we believe that social media networking will play a key role in the massive adoption of AR. This seed funding will enable us to drive this shift towards AR for social interactions. Our goal is to be the frontrunner in representing consumer AR tech across the globe,” Shourya Agarwal, co-founder, and CEO of Flam said.
“We are excited to partner with a young team that is building a global consumer tech company from India, executing our shared vision of transforming the social networking landscape by leveraging AR”, according to Manu Rekhi from Inventus Capital Partners SV.