The food supply chain has a long-running data problem. Products move from farms and factories to shelves, but the records following them are often inconsistent, scattered across systems that do not speak to each other, and dependent on manual entry that breaks down under pressure. By the time a producer learns that a shipment was temperature-stressed in transit or that a lot needs to be pulled, the loss is already real.
Aliya Pogorelskaya, founder and CEO of Altinteg Technology Solutions, built her company around a different premise. Traceability fails, she argues, when it is sold as a tool. It works when it arrives as a complete operating system. That conviction has shaped Altinteg into something the wider RFID industry does not have many examples of: a service model that hands clients a working traceability infrastructure rather than a box of components.
A Bundled Approach to a Fragmented Problem
Altinteg calls its core offering Traceability as a Service. In practice, it means the company assembles and runs the full stack a food or regulated-product business needs to track items reliably: RFID hardware, smart labeling, data capture equipment, software integration, system maintenance, and ongoing adaptation to whatever the client’s operations actually look like.
That last part matters more than it sounds. A pilot in a clean warehouse with new staff is a different problem from a working line in a perishables distribution center at 4 a.m. on a Saturday. Most of the well-documented failures in RFID adoption sit in that gap. Altinteg’s pitch is that handing the entire system to one accountable provider closes it.
The company is grounded in serious standards work. It is aligned with the RAIN Alliance and GS1, the two bodies that define how RFID and product-identification data interoperate at scale. Pogorelskaya has also built credibility through ongoing collaboration with European RFID labs and universities, a deliberate decision to anchor the company’s technology in research that the rest of the industry recognizes.
“We build practical, end-to-end systems that connect physical products with usable data in a way that works in real operations,” Pogorelskaya said.
A Global Footprint, Built for Technical Variation
From a base in Madeira, Altinteg works with clients across Europe, Brazil, the United States, the Middle East, Africa, and Australia. Operating across six regions is a technical commitment. RFID frequency bands differ between markets, compliance frameworks vary, and what passes for an industry standard in one country can be incompatible with the next. Altinteg’s representative network is built to manage that variation on the client’s behalf.
The decision to focus on food and regulated product sectors is also deliberate. These are the categories where traceability is not optional and where the financial cost of getting it wrong is highest. The U.S. FDA’s FSMA Section 204 rule, with its July 20, 2028, compliance deadline, will require item-level recordkeeping for products on the Food Traceability List. The EU Digital Product Passport regulation, rolling out in waves between 2026 and 2030, is moving in the same direction across European markets. Operators that have been treating traceability as a compliance afterthought are starting to do the math on what catching up will cost.
Building Toward Product Intelligence
Looking forward, Pogorelskaya is developing a line called FreshInteg — freshness sensing and affordable smart tags for fast-moving consumer goods, with a focus on making real-time product condition data commercially viable at the item level. The aim is to move traceability past static identification and into something closer to active intelligence: a system that tells operators not just where a product is, but what shape it is in.
That direction is consistent with everything else about how Altinteg is built. The work is technical, but the standard it is being measured against is operational. Useful in real conditions. Worth paying for. Practical at scale.
