What’s the Next Big Thing in Technology?

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on April 4, 2023

From Robotics to Digital Trust, here are 15 answers to the questions, “What’s the next big thing in technology and why?”

  • Robotics
  • Voice Search
  • MarketMuse
  • Sustainable Technology
  • Augmented Reality
  • The Internet of Things
  • Online DNA Testing
  • Large-Scale Desalination
  • Reusable Rockets
  • Communications With Animals
  • Broad Implementation of 5G
  • The Metaverse
  • Quantum Computing
  • Intensified Realism
  • Digital Trust


The current wave of AI is a combination of internet search, chatbots, and image recognition. We see the power of AI in social media, search engines, email, and other online technologies, but AI is quickly making its way into the physical world. 

Self-driving cars, virtual assistants, medical diagnostics, and especially robotic manufacturing are just a few areas where AI and the physical world are merging. As the world becomes more and more connected, the relationship between AI and the physical world will become even more intertwined, and this will have a big impact on our lives and our businesses.

Matthew Ramirez, CEO, Paraphrase Tool

Voice Search

Voice search is poised to be the next game-changing technology, particularly in digital marketing. The reason for this prediction is simple: voice search heralds the demise of visual interfaces. Voice-based interactions are far more natural and intuitive ways of communicating with computers, or even with other people via social media. In addition, it eliminates manual typing as a requirement for interacting with computers. 

As a result, millions of individuals who previously could not access the internet because of physical barriers will now gain access. Voice technology will create new opportunities in specific hands-free settings, such as while driving or cooking. As voice search represents a fundamental shift in human-technology interactions, it is a disruptive technology that all tech enthusiasts should monitor.

Natalia Brzezinska, Marketing and Outreach Manager, PhotoAiD


MarketMuse, an AI content-research/writing platform, identifies the primary topics companies should focus on in their content. The software then analyzes search results and finds opportunities for the brand. 

Using the platform, brands can increase their traffic from 4,000 to 40,000 visitors per month in one year. This way of working uses analytics and artificial intelligence to help the brand succeed.

Ann McFerran, CEO, Glamnetic

Sustainable Technology

We expect sustainable tech to become increasingly important in 2023, as it is environmentally friendly and uses resources efficiently while minimizing its environmental impact. This includes things like renewable energy sources, efficient data centers, and AI techniques that reduce energy consumption. Companies should take measures to reduce their environmental impact because customers and investors are increasingly looking for green credentials. 

Also, one way to ensure that your IT investments are optimally green is to purchase computers, laptops, and other devices rated by an independent third-party organization for energy efficiency. By doing so, you can help reduce the energy consumption of your company’s infrastructure.

Boris Jabes, CEO, Census

Augmented Reality

Look at the current trends and we can foresee the future of technology becoming increasingly interconnected and automated. The next big thing in technology is leaning toward augmented reality, as this technology will enable people to view and interact with the physical world in completely new ways. We can use augmented reality for gaming, entertainment, e-commerce, manufacturing, and so much more.

Victor Mathieux, Co-Founder and CEO, Miracle Brand

The Internet of Things

I believe that the next big thing in technology is the Internet of Things (IoT). The IoT refers to a network of physical devices, vehicles, home appliances, and other items embedded with sensors, software, and connectivity to enable them to collect and exchange data. 

IoT technology has already revolutionized industries like manufacturing, healthcare, and transportation, and is expected to become even more ubiquitous in the coming years. 

With IoT, businesses can gather real-time insights into their operations and improve efficiency, while consumers can enjoy greater convenience and control in their daily lives.

Using artificial intelligence and machine learning in combination with IoT can further enhance its capabilities and potential impact.

Kartik Ahuja, CEO and Founder, GrowthScribe

Online DNA Testing

There’s a reason in your DNA for that, not that there’s an app for it. Helix, Illumina, and Veritas Genetics will soon make it possible for us to evaluate our genetic makeup online, understand our propensity for contracting specific diseases, and even understand why some of us have a stronger sweet tooth than others. 

This is all part of an endeavor to democratize genetic data and provide people with health-related knowledge. Consumers will pay small amounts of money to gain a better understanding of themselves through Consumer Genetics.

Rene Delgado, Founder and CEO, The Indoor Golf Shop

Large-Scale Desalination

Desalination is not a new idea, but because of the high costs, adoption has proven challenging. The largest desalination plant in the world, built by the Israeli company Sorek, can produce 627,000 cubic meters of water per day. 

Israel is expected to derive 50% of its water through desalination within a year. Desalination on a large scale is conceivable, as shown by Sorek. This invention may end the drought in California and even the world’s water crisis.

Matthew Appleton, E-Commerce Manager, Appleton Sweets

Reusable Rockets

Space exploration has historically been very expensive and ineffective. A single launch can cost anything from $100 to $300 million, yet the rocket only makes one flight before exploding as it falls back through the atmosphere. 

The development of precisely controlled rockets that can land safely is altering the game for businesses like SpaceX, Blue Origin, and United Launch Alliance. 3D printing rocket parts will bring costs down and liquefied natural gas substitutes for rocket fuel. Rockets will eventually be reusable, making space travel significantly more accessible.

Leonidas Sfyris, CTO, NEEDaFIXER

Communications With Animals

One of the most promising and exciting developments in technology is the advancement of artificial intelligence (AI) and its ability to facilitate communication between humans and non-verbal communicators, such as individuals with severe speech impairments or higher-level animals.

AI is now being explored to enhance communication even further by developing more sophisticated and intuitive interfaces that can understand and interpret non-verbal cues, such as facial expressions, body language, and even brain signals.

AI-powered tools could also facilitate communication between humans and higher-level animals, such as dolphins, primates, and elephants. By developing AI systems that can decode and translate these animal communication signals, researchers could gain new insights into the cognitive and social capacities of these animals, improving our understanding of their behavior and potentially opening up new avenues for conservation and welfare.

Jeremy Reis, Founder, Million Tips

Broad Implementation of 5G

With 5G, internet speeds will increase significantly, and many experts believe it will create an entirely new playing field for tech innovation. 5G will enable faster data transfer rates, lower latency (the time to send a signal from one place to another), and better support for the Internet of Things (IoT) to connect more devices than ever before. 5G has the power to open up new opportunities in areas such as augmented reality, self-driving cars, smart cities, and beyond that, which could revolutionize how we live and work.

By providing higher bandwidths and faster speeds than its predecessors, companies can develop AI applications requiring more processing power than ever before. This would allow businesses to analyze large data sets with greater speed and accuracy, which could lead to improved services and products.

Jamie Irwin, Head of Marketing, Privasee

The Metaverse: a Revolution in Human Experience

The next big thing in technology is the Metaverse, a virtual universe where users engage in immersive, multi-sensory experiences. The Metaverse has the potential to revolutionize the human experience by creating a new realm for socializing, conducting business, and exploring the unknown. 

This technology will allow individuals from all over the world to interact with each other in a more profound and experiential way, ‌blurring the lines between our physical and digital realities. With powerful tools in place like blockchain, VR/AR, and AI, the Metaverse can unlock unlimited potentials that are as yet unexplored.

Basana Saha, Founder and Editor, KidsCareIdeas

Quantum Computing

Although it is still in its early years of development, quantum computing has the potential to transform the computing industry by providing solutions to challenging issues that are currently beyond ‌conventional computers. Information processing on quantum computers is ten times quicker, which could lead to advances in material science, drug development, and cryptography. 

For example, people could break certain encryption techniques that are currently thought to be secure using quantum computing, which could have substantial effects on cybersecurity. In order to speed up the search for new medicines and materials, quantum computers could also simulate the behavior of molecules and atoms.

Inga Broerman, VP of Marketing, BluLogix

Intensified Realism

The term “Extended Reality” encompasses the full range of technologies that mimic real life, from VR/AR/MR to MR/AR to AR/VR to MR/AR and beyond. It’s a big deal in IT right now because we all want to escape the actual limits of the world. 

As it allows users to experience a world without physically being there, this technology has found widespread use in fields as diverse as gaming, medicine, shopping, and modeling. With jobs that don’t require a university degree but just a love of online games, the gaming industry is an important part of the extended reality landscape. To advance professionally in this field, you can study game design, animation, or even editing software.

Daniel Foley, Marketing Specialist, Unagi Scooters

Digital Trust

People’s familiarity with and dependence on a wide range of electronic gadgets has led to an increase in both their confidence in and trust in digital technologies. The broad use of a digital trust is another significant development that is spawning new ideas. 

People who have faith in the digital realm believe technological advancements will allow for the creation of a trustworthy digital space, where firms can experiment with new ideas without fear of public backlash. 

Cybersecurity and ethical hacking, the two most essential areas of study, may help make the digital world a safer place for customers. In one of these fields, you can choose from a wide range of jobs, from entry-level to executive. A bachelor’s or master’s degree is all that is required to enter the lucrative area of cybersecurity. Getting professional certifications may be necessary if you wish to work as an ethical hacker.

Mathew Bowley, Head of Marketing, Solmar Villas

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By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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