Vsummits is a cloud-based virtual event platform that offers more than just the basics. Founder Stan Liberatore felt that, while other videoconference platforms had their place, he was unimpressed with the “Brady Bunch” feel that offered “a bunch of talking heads,” and wanted a more interactive experience so that people could feel as close to physically present as possible.
The Vsummits team offers a fully customizable dashboard, promotional and marketing services, assistance with sponsorship acquisition and registration retention. The platform recently raised $250K and is looking towards an even bigger raise come Q1. Their team boasts 16 creatives with vast marketing and tech experience, and recently added a CISO (Chief Information Security Officer) from Johns Hopkins All Children’s Hospital. Liberatore says, “she’s going be at the forefront of road mapping our path to HIPPA compliance and PCI,” as many of Vsummits’ clients are in the healthcare, higher education and not-for-profit spheres. The company is also seeing major interest from supply chain enterprises looking to train new staff.
Liberatore has coined the term EMaaS: Events Management as a Service, because of all of the perks that come with Vsummits. He understands that, while the platform is user friendly, that there may be a learning curve for some older generations, which is why there is someone on hand throughout the whole process to help with systems implementation as well as marketing and promotion.
Vsummits’ rollout was at Disrupt the Bay, a health-tech conference and fundraising event that hosted hundreds of guests. Vsummits is seeking to gameify the teleconference experience. They even included a poker component; as guests visited different tables, they collected cards and, at the end the person with the best hand won a sizeable cash prize. They’re working on bringing acoustics onto the platform – there’s currently a YouTube plugin. Earlier this month, Vsummits hosted a university graduation, complete with trivia, a dance party, confetti, applause, etc. The platform is being developed further to accommodate multiple thousands of users at a time.
The timing for new teleconference technology has proven opportune. The coronavirus pandemic turned many would-be in person events into virtual ones – from award ceremonies and graduations to international summits. While many people are glad to work from home, the absence of physical contact has affected mental health across the board. Even though the post-pandemic world is on the horizon, consumers and business leaders are welcoming with open arms any platform that creates as close to physical interaction as possible. The “virtual option” will now be a component in every large live event, and technology like Vsummits is at the forefront of the shift.