New York – Over 600,000 influencers now active on Trovo, Tencent’s emerging livestream platform, can increase their revenue with the sponsorship automation technology, Uplify. This new tool offers block-resistant ads with up to a 78% recall rate.
The two companies announced a partnership that enables streamers to use Uplify’s proprietary AdTech platform. This tool allows advertisers to reach niche audiences at scale and helps influencers monetize their content on a cost-per-view (CPV) basis.
As a part of the deal, Uplify will work with advertisers to bring sponsorship to Trovo creators, and insert interactive and highly engaging ads within the platform’s livestreams.
“Our mission is that every single one of our influencers, from the smallest to the biggest, is able to make a living from their passion,” said Felipe Pastenes, global business development manager at Trovo. “The deal with Uplify doesn’t discriminate against influencers by the size of their audience, and gives everyone a chance to monetize content.”
Trovo aims to empower content creators and help them to make a living from their streams. The company’s development plan includes various tools of content monetization, including advertisement and sponsorship.
Until recently, Trovo’s main monetization product was aimed towards audience contributions. Influencers monetized their content through Trovo’s PK Arena, where they challenged other influencers and received prizes. Monthly events with different rewards and donation features allow viewers to donate to their favorite streamers.
“Today, being a creator means building multiple revenue streams, keeping up with change and developing marketing channels to generate revenue,” said Pasha Medvedev, Uplify’s co-founder and chief operating officer. “For brands, partnering with creators means attracting new audiences and establishing long-term partnerships. Uplify connects brands with thousands of creators with one click and does so in a very engaging way that shows above average conversion rates.”
The size of the content creator market is estimated at $104.2 billion, having more than doubled since 2019. From amateur to full-time creators, from nano to mega-creators, an estimated 200 million people are active in this industry.
Uplify is the leading influencer marketing technology that enables brands to be seen at scale across different livestream platforms such as Twitch, Trovo, and YouTube Live. The platform provides detailed audience targeting – geo, social demographics, interests, etc., as well as verification of every sponsorship insert and click. Uplify’s contextual brand safety is supported by HIVE technology. Uplify provides reporting for every format, platform, and channel. The startup, which is available in Brazil, the U.S., Europe, and India, has already delivered 120 sponsorship campaigns.
Trovo is an interactive live streaming platform that is built on the principles of open access, real-time interaction and community empowerment. Officially launched in May 2020, Trovo has now reached 5 million monthly active users. Trovo has also built a unique and caring community that respects and supports one another, not only on the platform but also in real life. Trovo aims to provide a genuine experience in the form of live streaming that is for everyone to discover.