New York, NY – Tawkify, the #1 Matchmaking company in America, has acquired S’More, the world’s first anti-superficial relationship app. The acquisition enables Tawkify to accelerate plans to launch a mobile application and expand its relationship services beyond its popular matchmaking approach. Tawkify will be able to provide tailored services that cater to a wider demographic, vastly expanding the addressable market.
Tawkify has grown rapidly into the country’s largest national matchmaking company, fueled by dating app fatigue and new shows on cable and streaming networks that have inspired the emergence of a more intentional approach to dating and relationships.
“We’re evolving and expanding our services beyond matchmaking to support a more intentional mindset among people who increasingly want more effective ways to build healthier romantic connections,” said Tawkify CEO Kellie Ammerman. “With our strategic acquisition of S’More and its top app-building talent, Tawkify can more quickly facilitate access to our expanding services designed to help users prepare for, achieve, and maintain meaningful relationships.”
S’More’s anti-superficial approach to app dating aligns well philosophically with Tawkify’s approach to tech-enabled, human-centric relationship development. Adam Cohen Aslatei, Founder and CEO of S’More and a former Bumble executive, will help lead Tawkify’s launch of its first ever mobile app, as the company continues developing its relationship wellness content studio and coaching programs, and growing its addressable audience through owned media channels, partnerships, and special projects.
Tawkify, founded by Kenneth Shaw, has become the largest matchmaking service provider in America by leveraging technology to streamline and scale the age-old practice of matchmaking. Tawkify has over 245 employees and has made more than 200,000 matches.
S’More launched in 2020 as the first anti-superficial relationship app in the U.S. It quickly became one of the fastest-growing new dating brands with more than 450,000 users embracing its “slow dating” and “chat to reveal” photos concept. The company produced the #1 celebrity dating and relationship show on Instagram, with over 285 episodes and 10 million views.