Boxed Water Is Better® – the most sustainable packaged water alternative to plastic and aluminum bottles – is teaming up with Universal Products & Experiences to offer renewable packaged water as a part NBCUniversal’s efforts to help reduce plastic pollution and waste. Launching in March 2023, the Jurassic World-inspired Boxed Water™ collection will be available in grocery store locations in the U.S.
“We are proud that Universal is lending one of their most iconic brands to Boxed Water™ in an effort to address the plastic problem in America and make sustainable sipping more fun,” said Daryn Kuipers, CEO and cofounder of Boxed Water™. “The initiative is one of many in our commitment to reduce waste.”
The Jurassic World-inspired collection will consist of six fan-favorite dinosaurs from the Jurassic World franchise, including T. rex, Stegosaurus, Mosasaurus, Carnotaurus and, of course, Blue – the famous Velociraptor. Each carton will also feature a fun dinosaur-related fact and additional details that Jurassic World fans will enjoy.
Based on an independent ISO-certified Life Cycle Analysis, Boxed Water™ offers the most sustainable packaging in the water aisle (compared to aluminum, plastic and other carton brands) with 92% plant-based packaging, including a cap made from the tree pulp waste of sustainably harvested pines. Boxed Water™ has a 36% lower carbon footprint and 43% less fossil fuel use than their plastic counterparts – and can be recycled in a majority of US recycling facilities.
Boxed Water™ will plant 2 trees with each post on social media that includes the Jurassic World carton, with a goal to plant 3 million trees with the National Forest Foundation (NFF). Already, Boxed Water™ has planted 1.3 million trees with the NFF as part of their ongoing “You post. We plant.” social campaign.
Boxed Water’s 100% pure water goes through a proprietary multi-step purification process that includes reverse osmosis, carbon filtration, UV light and ozonation. Impurities are removed, which gives Boxed Water™ a clean, crisp taste. The water is also pH neutral and free from chromium, MTBE, chlorine, fluoride and trace pharmaceuticals. Further, Boxed Water™ is sourced in the western and eastern part of the United States and packaged as close to the consumer as possible to keep the travel footprint small.
Boxed Water™is currently available for purchase in 250 mL, 330 mL, 500 mL and 1L sizes, and four new flavors – Lemon, Blackberry, Cucumber and Grapefruit.
