Startup Plan A wants to tackle climate change before we have to settle for “plan B”

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on March 13, 2019

When it comes to climate change, some entrepreneurs don’t want to rely on a “plan B.” Or at least, that’s the thinking behind Plan A, led by Lubomila Jordanova, which offers up an “action platform in the fight against climate change.”

At the core of Plan A is an algorithm that predicts where and how climate change will hit the hardest. Plan A uses the insights from the algorithm to match businesses to environmental organizations that address the most critical environmental issue across the globe. Grit Daily spoke with Jordanova to get a deeper look at how it all works.

GD: Your team has had its own set of interesting backgrounds. Share those.

Lubomila Jordanova wants to stick to “plan A” with startup Plan A.

Lubomila Jordanova: Plan A’s team is a collection of people with expertise in climate data analysis, climate modelling, finance, research, design and development (and sense of humour). We come also from all over the world – Bulgaria, France, UK, India, US, China. A well-rounded set of expertise and backgrounds for a diverse perspective on fighting for our planet.

GD: How does Plan A approach climate change differently?

LJ: There are two key aspects – our technology and our voice.

Plan A is building an algorithm which predicts where and how climate change will hit the hardest. This insight allows us to select the most impactful projects across the globe and give them access to a community and funding.

The other critical aspect is our voice – we believe that fighting climate change doesn’t mean we should focus on the doom and gloom predictions, but rather understand the solutions that can solve the issues and find ways to support them. Proactive, positive and empowering.

GD: What’s behind the Plan A name?

LJ: We believe that there is no “plan B” for our planet but only a a unified response to the not so newly gathered knowledge about the environmental crisis we face.

GD: Tell us about your “predictive algorithm.” How does it work?

LJ: Our algorithm uses publicly available data to predict where and how climate change will strike. The data covers historical and projected GHG emissions, weather and climate data, data on stress on flora and fauna according to geography, alongside many more data sets.

All of these data allows us to predict in which geographies what kind of environmental issues will be most prominent and what solutions are necessary to address them. No one has such approach to the vast amounts of data out there, which is really exciting as it further motivates us to fight daily.

GD: Who’s using it?

LJ: The algorithm is being used by us for the selection of the organisations and projects we feature on our platform, but also by individuals and companies who want to understand better their geographies. We will soon be launching also industry specific insights, which will focus on understanding scarcity of natural resources and sustainability of supply chains.

Looking for more Grit Daily coverage of climate change? Check out our latest on the “blue economy.”

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he is on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 40+ early stage startups through 2021.

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