It is called Marty. It reads the books while the restaurant sleeps. In three mornings at one restaurant group, it found $33,787 that nobody else had seen. Today, Marty publishes the first Owner Intelligence Report.
On Easter Sunday, one restaurant group served 3,479 guests across four dining rooms and rang up $117,558 in sales. The owner went to bed proud.
While he slept, a piece of software read the books.
It read the cash register. It read the schedule. It read the payroll. It read the reservation list, the events calendar, and the log book that the kitchen manager kept on a clipboard near the walk-in.
By 6 AM, it had a letter ready for the owner. The letter said he was about to lose $8,179 that week, and it named exactly where the money was going and who could stop it.
The software is called Marty. Today, Marty publishes its first Owner Intelligence Report, available at usemarty.com/report.
What the Letter Said
One cook had worked 90.26 hours in five days. Ten more were over forty. If the owner did nothing, Friday’s overtime check was going to be $741 larger than it needed to be, and the next Friday after that.
Two of the four restaurants had given away $513 worth of food and drinks in one shift without writing down a reason. At that pace, the giveaway would cost $3,591 a week, which works out to roughly $187,000 a year. The owner had never heard the number before.
At a fourth restaurant, the kitchen hood failed during a dinner service that fed 606 guests. The cooks kept cooking. The owner found out at 6 AM, along with a draft letter to the landlord that Marty had already written for him.
The next morning, Marty found another $10,585 in leaks. The morning after that, $15,023. Three letters in three days, three different kinds of problems, adding up to thirty-three thousand, seven hundred and eighty-seven dollars inside one restaurant group during one Easter week.
None of it came from a dashboard. None of it came from a report anyone had asked for. It came from an AI that reads six systems at once, every night, and writes to the person who owns the building.
“For twenty years we built restaurant software for the manager running the floor. The manager is busy. She is seating a party of twelve and fixing an oven. She will never read your dashboard. The owner will. So we built Marty for the owner.” said Saleem S. Khatri, CEO, Lavu Inc.
The Gap Between Two Dining Rooms
Inside that same restaurant group, Marty found two sister restaurants that looked identical on the monthly report and were, in fact, on different planets.
On Easter, one of them earned $76.38 in sales for every hour its staff worked. The very next business day, a few miles away, the other earned $36.69. Two-to-one productivity gap, one owner, one brand, one week.
The second restaurant needed 337 guests that afternoon to justify its labor bill. It served 214. Nobody had done the arithmetic because nobody had the three numbers on the same page at the same time.
Marty did the arithmetic. The owner had the answer before he finished his coffee.
“Marty showed us a 7-point labor gap between our best location and the rest. $600,000 a year we were leaving on the table.” said Cary Attar, CEO, Fieldings Group.
Why the Manager Is Not the Customer
A store manager is seating a party of twelve. She is calling a server who didn’t show up. She is pulling a tray of bread out of the oven. She is not reading a dashboard, and she never will.
The owner is the one who signs the payroll. He is the one who notices a ninety-hour employee three weeks too late. He is the one who feels a $3,591-a-week comp leak in his own pocket.
So Marty writes to the owner, in full sentences, every morning by 6 AM. The letter says what the biggest problem is, what it cost last night, and the name of the person who can fix it today.
“The owner is the only person in a restaurant who has to care about every dollar. The manager runs the shift. The CFO runs the books. The owner sits in the middle and wears the whole thing. Marty is the analyst we built for that person.” said Saleem S. Khatri, CEO, Lavu Inc.
The Network That Makes the Letter Smart
Marty compares every finding against a network of more than 20,000 restaurants, 1.2 billion orders, and 75 countries. The network is powered by Marty’s parent company, Lavu Inc.
When Marty tells you your Tuesday labor cost is too high, it is not a hunch. It is a comparison against 19,999 other restaurants, drawn the same morning and delivered to the owner by 6 AM.
Marty’s customers include Ruby Tuesday, Fielding’s, Smashburger, Freddie’s Frozen Custard and Steakburgers, Mexi Taco, Burger Shack, Yumm Thai Sushi and Beyond, and Four Star.
Curious What Marty Sees in Your Restaurant?
Marty will read your books for free. Send one day of sales data, and you will have your first Morning Deposit in forty-eight hours. There is no software to install, no credentials to hand over, and no sales call.
If what Marty finds in your first week isn’t worth more than your first month’s fee, you owe nothing.
Ask for your letter at usemarty.com.
Quick Stats About Marty
What is Marty?
Marty is an AI analyst for restaurant owners. Every night it reads the cash register, the schedule, the payroll, the reservation book, the events calendar, and the manager’s log book. Every morning by 6 AM it sends the owner a Morning Deposit. The Deposit names the day’s biggest problems, what they are costing, and who should fix them.
What is Owner Intelligence?
Owner Intelligence is a kind of restaurant software built for the person who owns the building, instead of the person running the floor. Other tools wait for the store manager to log in and ask a question. Marty writes to the owner first, without being asked.
Why doesn’t the store manager get the report?
The store manager is running service and does not have the time or the vantage point to read it. The owner has both, and the owner has the most money at stake.
What was in the Owner Intelligence Report?
Three consecutive Morning Deposits at one four-restaurant group. On three mornings, Marty found $8,179, then $10,585, then $15,023 in recoverable money, for a total of $33,787. The findings included a cook at 90.26 hours, $513 a day in undocumented free food, a two-to-one labor productivity gap between two sister restaurants, and a kitchen hood failure flagged as a health-code risk during a 606-cover dinner service.
What do Marty’s customers get back?
In the first thirty days, Marty customers typically recover eight to twelve times their monthly fee. A restaurant group doing $10 million a year recovers about $4,200 a week in the first two weeks. If the first week doesn’t cover the first month’s fee, the customer owes nothing.
How long does it take to set up?
About ninety minutes. The first Morning Deposit arrives within forty-eight hours. There is no hardware to install and no code to write.
Who uses Marty?
Multi-unit restaurant groups with ten to two hundred locations in fast food, fast casual, and full-service dining. Customers include Ruby Tuesday, Fielding’s, Smashburger, Freddie’s Frozen Custard and Steakburgers, Mexi Taco, Burger Shack, Yumm Thai Sushi and Beyond, and Four Star.
How big is the network behind Marty?
More than 20,000 restaurants, over 1.2 billion orders, in more than 75 countries. The network is powered by Marty’s parent company, Lavu Inc.
