What Are the Latest Trends in Digital Marketing and How Can Entrepreneurs Utilize Them?

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on May 1, 2023

To help entrepreneurs stay ahead of the curve in digital marketing, we asked marketing professionals and business owners for their insights on the latest trends. From utilizing ChatGPT for unique content to implementing AI and ML technologies, discover the top 10 trends shared by these experts to elevate your digital marketing game.

  • Counter ChatGPT for Unique Content
  • Collaborate with Influencers
  • Embrace Conversational Marketing
  • Optimize for Voice Search
  • Diversify Social Media Channels
  • Create Google-Friendly Helpful Content
  • Leverage Micro-Influencers
  • Engage Your Audience with Quizzes
  • Maximize Video Marketing Potential
  • Implement AI and ML Technologies

Counter ChatGPT for Unique Content

ChatGPT is very hot right now, which has been hard to miss. Digital marketers have raced to jump on the bandwagon. It’s certainly a promising technology, but when everyone is using it the same way, the results tend to be rather bland. 

This presents a great opportunity for digital marketers to engage with ChatGPT as a creative foil. When ChatGPT gives you one type of answer, produce content that creatively goes against it. Use it as a starting point to create content that is truly unique and different.

Temmo Kinoshita, Co-founder, Lindenwood Marketing

Collaborate with Influencers

Influencer marketing is one of the most recent digital marketing concepts. This method of marketing entails cooperating with people who have a huge social media following to promote your brand or product.

Entrepreneurs can use influencer marketing by discovering relevant influencers in their niche or sector and collaborating with them to promote their products or services. This can be accomplished through paid social media posts, product reviews, or other types of material shared with the influencer’s audience.

Entrepreneurs should focus on developing relationships with influencers that have an engaged audience that is likely to be interested in their products or services to get the most out of influencer marketing. They should also ensure that the influencer’s content is legitimate and corresponds to their company values.

Sanket Shah, CEO, InVideo

Embrace Conversational Marketing

Conversational Marketing, also known as Chat Marketing, is one of the latest trends in digital marketing. It involves having real-time conversations with website visitors and potential customers over chatbots and messaging channels. 

Entrepreneurs can utilize this technique to provide personalized and immediate customer service, establish deeper connections with their audience, and ultimately drive more conversions. By integrating chatbots with their website, entrepreneurs can automate initial conversations and queries, thus freeing up time for their teams to focus on more complex issues.

Additionally, conversational marketing allows for data collection, which can provide valuable insights into customer preferences and behaviors. This can aid in creating better-targeted marketing campaigns and product offerings that resonate with the audience.

Jefferson McCall, Co-founder and HR Head, TechBullish

Optimize for Voice Search

One of the latest trends in digital marketing is the rise of voice search. This technology has gained popularity because of the increasing use of smart speakers and virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant. 

As a professional, I suggest entrepreneurs can use this trend by optimizing their website content for voice search. This means using long-tail keywords and natural language in website content to match the way people speak. 

Additionally, businesses can create voice-activated skills or actions for virtual assistants to improve brand awareness and customer engagement. By staying ahead of the curve and embracing the voice search trend, entrepreneurs can gain a competitive advantage and reach a wider audience in the digital world.

Jaya Iyer, Marketing Assistant, Teranga Digital Marketing

Diversify Social Media Channels

One of the latest trends in digital marketing I’ve noticed is multi-channel social media marketing. Gone are the days when Facebook was the only social media platform that mattered. 

Nowadays, to truly maximize our marketing efforts, it’s important to diversify and leverage other channels like IG, Snapchat, TikTok, and more. This way, you reach more people and engage with your audience in new and exciting ways. 

To utilize this trend successfully, entrepreneurs should start by getting to know each platform’s unique audience base, functionalities, and capabilities. For example, TikTok has a much younger demographic than LinkedIn; video posts on Twitter get more engagement than written posts, and visuals on IG lead to better results than text-heavy content. 

Furthermore, they should tailor content specifically for each channel to reach higher levels of engagement from users across all platforms. 

So, developing an extensive knowledge of each platform is key for utilizing this trend.

Maria Harutyunyan, Co-founder, Loopex Digital 

Create Google-Friendly Helpful Content

One of the latest trends in digital marketing is writing “helpful content” based on Google’s new Helpful Content Update. In the December 2022 update, Google’s system is planning to detect more forms of low-quality copy created for the search engine and not for people. If you are hit by this update, the odds are your traffic and keyword rankings have dropped. 

Knowing this, a big trend for digital marketing pros is ensuring that the copy on your website is “helpful.” We suggest answering the question at hand by clearly providing relevant information on the topic of the page. Make sure that everything is easily findable and includes any type of FAQ a searcher may have. 

Another idea is creating author bio pages. By doing this, you can highlight the knowledge and expertise you have on the topic. Lastly, just ensure that your content provides tips, advice, and relevant information.

Emma Iammarino, SEO Strategist, Sixth City Marketing

Leverage Micro-Influencers

Micro-influencers are social media personalities with a smaller but highly engaged following (around 1,000 to 10,000 followers). They have a powerful influence on their followers’ purchasing decisions and can be more cost-effective than utilizing an influencer with millions of followers. 

Entrepreneurs can collaborate with micro-influencers to promote their products or services to a specific and niche audience, resulting in a more targeted and effective marketing strategy. To find micro-influencers, businesses can use tools like Heepsy, HypeAuditor, and Upfluence or manually search on social media platforms like Instagram and TikTok.

Basana Saha, Founder, KidsCareIdeas

Engage Your Audience with Quizzes

One marketing trend that has proven highly effective is quizzing. Because of the innate human desire to gain insight and expand knowledge about oneself, people can’t resist them. 

As entrepreneurs, we can leverage quizzes to gain valuable insight into clients’ and prospects’ buying behaviors. This enables you to tailor your marketing communications to your target audience based on their personalities, preferences, and desires. Thus, optimizing your email marketing efforts and overall marketing strategy. 

Moreover, quizzes are currently one of the highest-converting lead magnets available in the marketing industry and are an effective tool for engaging with your audience and gaining online visibility.

Nichole Chapais, Owner, Stargazer Creative®

Maximize Video Marketing Potential

One trend in digital marketing that has gained significant momentum is the use of video marketing. Video marketing involves the creation and sharing of videos that promote a product or service, educate customers, or tell a brand’s story.

Entrepreneurs can leverage video marketing in several ways to connect with their target audience and drive conversions. For example, they can create product demonstration videos to showcase the features and benefits of their offerings or create tutorial videos to educate customers about how to use their products.

Entrepreneurs can also use video marketing to share customer success stories or create behind-the-scenes videos to provide a glimpse into their brand’s culture and values. Additionally, live video streaming has become increasingly popular, allowing entrepreneurs to connect with their audience in real time and answer questions on the spot.

Rotem Kanon, SEO Specialist

Implement AI and ML Technologies

Entrepreneurs are currently riding on the wave of innovative digital marketing trends, Artificial Intelligence (AI), and Machine Learning (ML). These technologies help to personalize marketing messages, automate repetitive tasks, and analyze customer data. 

With AI and ML, entrepreneurs can predict customer behavior, create high-quality content, and provide chatbots that offer instant customer support. These factors contribute to crafting targeted marketing messages that resonate with a specific target audience. Entrepreneurs can gain a competitive edge and enhance customer experience by implementing technologies, such as AI and ML. 

By doing so, they can boost business growth and streamline operations. The utilization of these advancements can enable entrepreneurs to provide tailored and captivating experiences for their customers.

Mike Kostuik, Owner, Plaid Gorilla Marketing

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By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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