How to Promote Your Startup to Obtain Funding

By Karim Nurani Karim Nurani has been verified by Muck Rack's editorial team
Published on December 21, 2021

Can you imagine how many brilliant people there are in the world who have a lot of amazing and progressive ideas? We can talk about hundreds of thousands or even millions of people who have something to offer this world. However, why do we know only about a few dozen people who were able to put their business idea into something large-scale and innovative?

We’re talking about startup funding. This is something without which your idea will not live long. If you don’t connect with investors, then you can expect your startup ship to sink.

Startup business is all about funding. Even if you find people who will be able to bring your idea to life, how are you going to pay for their work, equipment and production? There is no way you are going to make it.

In this regard, if you want to start your own business, then you need to research funding options and start preparing a perfect pitch. 

Simplicity and clarity

As we said earlier, there are hundreds of thousands of people like you. They are ready to do whatever it takes to launch a full-blown business. People who can provide financial support receive dozens of investment offers every day. However, many startups are difficult to understand.

You should be aware that your financial angel may not know what you are offering at all. In this regard, you need to find a way out of this situation and draw a full picture of your idea.

Remember the most important criteria, such as simplicity and clarity. You don’t have the opportunity to give a full-day presentation to describe all the details of your business. Oftentimes, you have to prepare a 3-minute pitch in which you can fit all the important points.

Impress your audience

Preparing your presentation is the most important part of your journey. You have to become a screenwriter who can captivate the audience in a short time. You can find tons of storytelling tips on the Internet that will give you clear guidelines for how your story should be told.

You may be technically minded, but as a leader, you must, for the first time, be both a writer and a director who will not let your idea fail.

In the course of the story, take your mind off the numbers, tables, and statistics to tell people how you came up with the idea. Explain why you wanted to make your product and how you see it in the future.

Collect data

You must have leadership skills to organize the preparation process. In your presentation, you will need to back up your words with accurate data and numbers. In this regard, you need to give instructions to your team so that they make your job easier. This way, you can tackle the issue of presenting the idea, and your team will help gather information.

As you prepare, pay particular attention to finding presentation software that will help you create a beautiful picture of your idea.

Financial performance

No investor will pay attention to your startup unless you provide them with clear guidance on how you see your business going. Think about creating a business plan, where you write goals, advantages and disadvantages, and financial projections for the future. If investors do not see that your business will generate income, then they will not even think about investing their money in a knowingly unprofitable production.

You may have ambitious plans for the future. However, if you do not have clear predictions and explanations of how you are going to make your business thrive, then you will see your startup fail.

Why your idea deserves attention

When you get to the presentation part of your product, then you should focus on this point. You should make a unique value proposition to explain what the value and need for your product are.

If your product is similar to other existing ones, then you will face the difficulty of making it stand out from the crowd. Conduct a target market analysis and find what people are missing. This way, you will be able to determine where your advantage lies. The product should be useful and help people solve certain problems.

Firsthand experience

Talk is cheap. You must not only communicate the uniqueness of your product but also show it so that investors can see it in person and experience it. There is nothing better than a visual display.

If you are going to create a product, then it is best to create a prototype that will help you show your work firsthand. If you are going to produce technology, then you need to demonstrate how it will work. To do this, you can record video with a screen recorder to show your technology in action.

Be prepared for pushback

Even if you present a business plan and showcase your product, investors may have some objections that you need to answer. You need to study your presentation from start to finish and think about what questions people might have.

Present your idea and invite people who can act as potential investors. Your best bet is to find people who don’t understand anything about what you are doing. This way you can get the best training. You will understand how people who are far from what you say think.

You can work out the answer to any possible question in advance. If you want to establish your startup, then you have to be prepared for any problems and you need to find an answer to any question that may arise.

Final thoughts

As you approach the end of your story, you should remember that you should not end your speech with an unfinished thought. You need to summarize your statement by mentioning the main points of your talk, as your audience may forget what you said at the very beginning. Focus on what matters. Remember that investors are interested in financial performance as well as the uniqueness of your product.

It’s not enough just to come up with a brilliant idea. Your startup will not be successful if you do not find financial backers to donate funds to bring your idea to life. Remember that you have to offer benefits to investors. Nobody will be interested in your idea, even if it is unique and mind-blowing if it does not generate income.

By Karim Nurani Karim Nurani has been verified by Muck Rack's editorial team

Karim Nurani is an editor-at-large and events podcast host at Grit Daily News. Based in San Francisco, he is the chief strategy officer of Linqto, co-founder of the Global Investor Conference.

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